SLED Opportunity · FLORIDA · MARION COUNTY, FL
AI Summary
Marion County seeks proposals for a Long Range Tourism Plan for FY 2027-2031 to build on the current strategic plan and grow the tourism economy through marketing, partnerships, and destination management.
The Ocala/Marion County Visitors and Convention Bureau (OMCVCB) operates as a Marion County government department and serves as the destination marketing organization (DMO) for the region. In 2022-2023, the OMCVCB completed a comprehensive Long-Range Tourism Plan for FY 2024-2026, which was facilitated by MMGY NEXTFactor and integrated into the county's Empowering Marion for Success strategic plan. The FY 2024-2026 plan established four strategic pillars—Marketing & Sales, Partnerships & Community Engagement, Destination Management, and Organizational Excellence—with specific goals, key initiatives, and measurable targets. The plan has guided the organization's efforts to grow the tourism economy. As the current plan approaches its conclusion, the OMCVCB seeks to develop the next iteration for FY 2027-2031 using the same proven methodology and framework while building upon the successes achieved and addressing evolving opportunities and challenges in the destination.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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