Community College of Philadelphia, PA - RFP 10241 - Media Buying

RFP 10241 - Media Buying The College seeks to engage one or more media buying partners to meet the following needs:• Enrollment & Recruitment: Drive enrollment and student recruitment across degree-seeking and non-degree program populations.• Workforce & Continuing Education: Increase awareness of CCP’s workforce training and development offerings among adult learners, career seekers and changers, and employer partners.• Brand Awareness: Strengthen brand recognition and affinity for CCP across the greater Philadelphia region.

Commodity Codes

• Commodity Codes: UNSPSC 8014 Marketing and distribution UNSPSC 8017 Public relations and professional communications services: Public relations and professional communications consulting and advisory services UNSPSC 8110 Professional engineering services UNSPSC 8210 Advertising UNSPSC 821015 Print advertising UNSPSC 821016 Broadcast advertising UNSPSC 821017 Aerial advertising UNSPSC 821018 Advertising agency services UNSPSC 821019 Media placement and fulfillment: Costs directly related to the placement or fulfillment of advertising media in a particular channel. The three components of advertising costs are creative, production/development, and fulfillment/placement. UNSPSC 80141627 Cooperative or shared advertising management service: A type of cooperative sales promotion alliance between sellers, distributors and customers. UNSPSC 82101501 Billboard advertising UNSPSC 82101502 Poster advertising UNSPSC 82101503 Magazine advertising UNSPSC 82101504 Newspaper advertising UNSPSC 82101506 Transit advertising services UNSPSC 82101508 Trade or service directory or yellow page advertising UNSPSC 82101601 Radio advertising UNSPSC 82101602 Television advertising UNSPSC 82101603 Internet advertising UNSPSC 82101604 Cinema advertising UNSPSC 82101701 Banner advertising services UNSPSC 82101702 Skywriting advertising services UNSPSC 82101801 Advertising campaign services UNSPSC 82101802 Advertising production service: Includes agency resources assigned to production activities This generally includes specific media production activities UNSPSC 82111904 Newspaper or advertising material delivery services UNSPSC 82121505 Promotional or advertising printing UNSPSC 80142104 Digital media buying services: Digital media buying services are provided by external vendors . where vendors are advertising activities on the main platforms (Facebook, Twitter, Google, Yahoo, Microsoft Live & Bing), including many sub-elements of the digital program. UNSPSC 80142106 Direct response TV services: Direct response TV, including all television advertising that requests consumers to support a specific humanitarian cause through a monthly gift or as an emergency response. Television viewers do so by either calling a specific telephone number, sending an SMS or signing up online.

Events & Timeline

Requested Information

Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

Public Notices

Name Type # Files Requirement Bidder shall acknowledge all addenda by entering Addendum No. and Date, if none enter "None" Data Type: Text N/A Required

Attachments

• W-9_-_Blank_Form.pdf
• VENDOR_APPLICATION_FORM.pdf
• RFP_10241_-_Media_Buying_-_Final.pdf