Destination Marketing Organization (DMO) Services

The City of Prescott, Arizona, is seeking qualified marketing agencies to submit Statements of Qualifications (SOQs) for destination marketing execution and campaign support on behalf of Experience Prescott, the City’s official destination marketing organization, as well as its economic development initiatives. These two areas are expected to work in alignment throughout the duration of the contract. City staff and the selected agency will collaborate to promote initiatives across all platforms in a way that serves the City’s best interests. The contract will also require active engagement with tourism stakeholders, community partners, and economic development leaders to support Prescott’s overall success.

Initial objectives include steadily increasing bed tax revenue and developing compelling campaigns that effectively support both tourism and economic growth. Clear metrics, accountability, and consistent KPI reporting will be essential to track progress and measure success. The selected agency will play a key role in achieving these goals, bringing forward innovative strategies, maximizing return on investment for both tourism and economic development efforts, and maintaining a high level of professionalism, including regular quarterly reporting.

Background

The Request For Statement of Qualifications seeks a strategic agency partner to deliver high-performance tourism marketing services focused on digital advertising, creative development, social media management and content creation, campaign execution, travel trade support, and measurable economic impact and economic development campaigns and initiatives.

The selected agency will operate under the direction of the City of Prescott and support the Experience Prescott destination marketing organization in achieving increased visitation, increased visitor spending, and maximized return on annual marketing investment.

Project Details

• Reference ID: 2026-RSOQ-272
• Department: Economic Enterprise
• Department Head: Dallin Kimble (City Manager)

Important Dates

• Questions Due: 2026-05-27T00:00:00.000Z

Meetings & Milestones

Evaluation Criteria

• Experience and Qualifications (30 pts) —
  • Demonstrated experience in destination marketing or tourism campaigns
  • Relevant agency expertise in integrated marketing execution
• Strategic Approach (20 pts) —
  • Quality and clarity of proposed approach
  • Understanding of destination marketing dynamics and visitor behavior
  • Ability to align marketing with economic impact outcomes
• Creative and Campaign Capability (20 pts) —
  • Strength of creative portfolio
  • Ability to produce high-impact digital campaigns
  • Demonstrated storytelling and brand execution capabilities
• Digital Marketing and Media Execution (20 pts) —
  • Experience managing paid media across multiple platforms
  • Demonstrated ability to optimize performance and Return On Investment (ROI)
  • Data-driven campaign management capabilities
• Team and Capacity (10 pts) —
  • Qualifications of assigned personnel
  • Organizational capacity and responsiveness
  • Ability to execute at scale

Submission Requirements

• Cover Letter (required) —

  Please upload a cover letter indicating interest in providing services.

  Your cover letter shall not exceed two (2)  pages and is exclusive of the page count limitation for the SOQ. The letter shall be on the firm’s company letterhead and shall be signed by an officer or principal of the firm with contracting authority.

• Contact Person Full Name (required) —

  What is the full name of the point of contact for your Statement of Qualifications?

• Contact Person Title (required) —

  What is the official title/position of the point of contact for your Statement of Qualifications?

• Contact Person Email Address (required) —

  What is the email address of the point of contact for your Statement of Qualifications?

• Contact Person Phone Number (required) —

  What is the full phone number of the point of contact for your Statement of Qualifications? Please be sure to include the area code.

• Statement of Qualifications (required) —

  Please upload your COMPLETE Statement of Qualifications (PDF format) and all required documentation here formatted in the manner required by this RSOQ.

• Locations of Firm (required) —

  Please provide the full physical/mailing address of your firm including City, State, and ZIP Code.

  If there are multiple locations, please provide.

• Names of Principals (required) —

  Please provide the full names of all Principals of the firm on this Statement of Qualifications.

• Areas of Interest (required) —

  Please indicate your areas of interest in this Request. Select all areas for which you wish to have your Statement of Qualifications evaluated.

• Statement of Understanding (required) —

  Please upload a statement of the firm’s understanding of the purpose and scope of each applied service category.

• Statement of Understanding (required) —

  Please upload a statement of the firm’s understanding of the purpose and scope of the project.

• Experience and Capabilities (required) —

  Please upload a description of specific technical capabilities, qualifications, and years of prior experience for each applied service category.

• Experience and Capabilities (required) —

  Please upload a description of relevant qualifications that reflect the firms DMO experience.

• Key Team Member Resumes (required) —

  Please upload a brief resume for key project team members outlining their credentials and experience for each applied service category.

• Key Team Member Resumes (required) —

  Please upload a brief resume for key project team members outlining their credentials and experience.

• Similar Experience (required) —

  Please upload a description of at least three (3) but no more than five (5) similar projects in which the firm participated for each applied service category. Describe the firm’s role in the project and scope of work that demonstrates the firm’s expertise. Provide the name and contact information for each project.

• Similar Experience (required) —

  Please upload a description of at least three (3) but no more than five (5) similar projects in which the firm participated. Describe the firm’s role in the project and scope of work that demonstrates the firm’s expertise. Provide the name and contact information for each project.

• Workplan and Approach (required) —

  Please upload a description of how the firm would approach, manage, and complete related projects for each applied service category.

• Workplan and Approach (required) —

  Please upload a description of how the firm would approach, manage, and complete related projects.

• Certificate of Insurability (required) —

  I hereby certify that I am fully aware of Insurance Requirements contained in the contract documents for the solicitation and by the submission of this Offer, I hereby assure the City that the firm is able to produce the insurance coverage required if awarded the contract.

  If the firm is awarded the contract and then becomes unable to produce the insurance coverage specified within ten (10) working days, I am fully aware and understand that this will make my submission nonresponsive and I/the firm will be disqualified for this project.

• Additional Information (if needed) —

  For any additional information requested or required by any of your provided answers please upload additional documentation (PDF format) here.

• Submittal Confirmation (required) —

  Respondent confirms that they have the authority to submit on behalf of the stated company and have furnished any documentation necessary as proof of such authority.

• RSOQ Scope (required) —

  Is this RSOQ for a single type of service or for multiple categories of service?

• Will this project be for the Airport? (required)
• Advertisement Date 1 (required) —

  What is the first date to advertise the legal notice?

  Example:
  December 7, 2026

• Advertisement Date 2 (required) —

  What is the first date to advertise the legal notice?

  Example:
  December 14, 2026

• Pre-Proposal Conference? (required) —

  Will there be a pre-proposal conference for this RSOQ? If so, will it be Mandatory or Non-Mandatory?

  NOTE: You will have to manually adjust this in the Timeline section of this RSOQ. Your answer here will NOT automatically adjust the Timeline.

• Initial Term of Contract (required) —

  What is the initial contract term for those awarded as a result of this RSOQ?

  Be sure to state written and numeric values of unit of duration.

  Answer as if you are filling in the highlighted area below:

  EXAMPLE
  one (1) year

  The initial term of the contract shall be for a period of ________.

• Initial Contract Extension (required) —

  What is the minimum duration for which this contract can be extended after the expiration of the initial term?

  Be sure to state written and numeric values of unit of duration.

  Answer as if you are filling in the highlighted area below:

  EXAMPLE
  one (1) year

  The contract may be extended for an additional __________ period up to a total of _________ additional years...

• Maximum Contract Extension (required) —

  What is the maximum duration for which this contract can be extended after the expiration of the initial term?

  Be sure to state written and numeric values in terms of number of years (without typing the word "years").

  Answer as if you are filling in the highlighted area below:

  EXAMPLE
  four (4)

  The contract may be extended for an additional __________ period up to a total of _________ additional years...

• Minimum Number of Desired Firms per Category (required) —

  What is the minimum number of qualified candidates you will be awarding per category as a result of this RSOQ?

  Be sure to state written and numeric values.

  Answer as if you are filling in the highlighted area below:

  EXAMPLE
  three (3)

  the committee shall rank the firms to generate a final list of at least _______ but no more than _______ firms. I

• Maximum Number of Desired Firms per Category (required) —

  What is the maximum number of qualified candidates you will be awarding per category as a result of this RSOQ?

  Be sure to state written and numeric values.

  Answer as if you are filling in the highlighted area below:

  EXAMPLE
  five (5)

  the committee shall rank the firms to generate a final list of at least _______ but no more than _______ firms. I

• Cover Letter Length (required) —

  As part of a firm's SOQ they are required to submit a cover letter. What is the maximum number of pages you will allow for this cover page?

  Your answer here will fill in the blank of the statement below:

  Your cover letter shall not exceed ______ pages and is exclusive of the page count limitation for the SOQ.

  NOTE: Be sure to write the number in both written and numeric format as shown in the following example but do not use the word "pages":

  EXAMPLE
  two (2)