Digital Wayfinding Signage

The City of Norfolk (the “City”) is seeking proposals from qualified vendors to provide the design, fabrication, installation and maintenance of the digital wayfinding signage display. Successful contractors will oversee the content management for the kiosks as part of the comprehensive St. Paul’s Kindred neighborhood transformation - Critical Community Improvement projects (CCI).

The system shall be designed, fabricated, and invoiced by June 30, 2026.

Background

The City is seeking digital to install digital wayfinding signage in the form of outdoor interactive kiosks to provide residents and visitors with contextualized information in the Kindred neighborhood. As part of a larger CCI plan aimed at enhancing safety and improving the pedestrian experience, five (5) kiosks will be installed along Freemason Street at key gateway locations and near amenities within the Kindred neighborhood.

Project Details

• Reference ID: RFP 10969-R-2026/KA
• Department: Housing and Community Development
• Department Head: Susan Perry (Director)

Important Dates

• Questions Due: 2026-04-13T21:00:00.000Z

Evaluation Criteria

• Experience and Qualifications (30 pts) —
  • Demonstrate Offeror’s technical experience and competence for both the company and key personnel assigned to this project.
  • Provide a project organization chart and submit a list of key project staff, including field staff/technicians and office staff to be assigned to this project.
  • Identify the professional engineer proposed and provide their detailed resume. Include a description of the responsibilities of the project engineer throughout the project.
  • Demonstrate five (5) successful completions of design and installation of Digital wayfinding signage systems of similar size and complexity. Include past project name, address, date of completion, completed cost, key staff, and a narrative highlighting the similarities of past projects to the proposed project. Specify which proposed staff members worked on referenced projects and in what capacity.
  • List subcontractors and consultants that will be utilized and describe their field of expertise.
  • If proposing a lease, demonstrate Offeror’s capability to obtain different lease options providing the best lease selection to the City. 
• Proposed Solution (30 pts) —
  • Provide the brand and dimensions of the sign proposed (length, width, depth). Describe the quality of the video image. Detail the image resolution and describe how the system will eliminate or reduce the appearance of pixels. Explain how your solution will allow the display to function under the control of a photocell to allow automated dimming at night and full brightness during daylight hours. Provide data sheets, brochures, and other detailed information of their proposed system with their proposals. 
  • Provide the preliminary design for the kiosks, to include, at a minimum, the following information: dimensions, power consumption, mounting requirements, connections, control systems, sensors, filters, surge protection, operating and maintenance manuals, proposed fabrication schedule and any equipment omissions in the RFP documents that would prevent the delivery of a fully operational system.
  • The submittal must clearly demonstrate the Offeror’s ability to complete the design and fabrication of the digital wayfinding signage system by June 30, 2026. The installation timeline will be contingent upon the availability and readiness of the site, as determined by the City. Offerors should acknowledge this condition and confirm their flexibility to coordinate installation accordingly. 
• Maintenance (20 pts) —
  • If proposing system for direct purchase, specify what will be included in the maintenance plan.
  • Confirm compliance with the 2 calendar days’ repair timeframe. If the Offeror can commit to completing repairs in a shorter timeframe, specify that timeframe.
  • If proposing system for lease, specify what maintenance will be included under the conditions of lease.
• Pricing (20 pts) —

  Provide pricing for all equipment listed under paragraph D. Equipment Specifications of Section I. Scope of Services of this document. Provide pricing breakdown for all system components, delivery/installation, and training.

  1. Specify a price for Kiosk system and related equipment.
  2. Identify annual license fees for the software.
  3. Provide the cost of a 5-year maintenance plan past the warranty period, which includes training for the City’s facility staff.
  4. Provide the cost of a maintenance plan for the existing City Digital wayfinding signage and equipment.

Submission Requirements

• VENDOR RESPONSE (required) —

  Please upload your ENTIRE proposal here as one PDF document.

• REDACTED PROPOSAL —

  If you are requesting certain portions of your proposal containing trade secrets or proprietary information to be withheld from release under Virginia Freedom of Information Act (VFOIA), please upload your redacted proposal here as one PDF document AND state the reasons why protection is necessary. If you do not submit a redacted proposal your entire proposal will be available pursuant to VFOIA. Any redactions will be subject to review by the City Attorney’s Office.

  NOTE: Pricing cannot be withheld as trade secret or proprietary information. The entire proposal cannot be designated as trade secret or proprietary information.

• Response Confirmation —

  Each proposer is required to confirm they have included these signed forms as part of your vendor response submitted above.

• Anti-Collusion Statement (required)
• Ethics in Public Contracting (required)
• Non-Discrimination (required)
• Debarment Certification (required)
• Compliance with Federal Immigration Law (required)
• Compliance with State Law – Authorization to Transact Business in the Commonwealth of Virginia (required)
• Equal Opportunity Business Status (required)
• Acknowledgment of Addenda and Q&A (required) —

  Proposer acknowledges that they received and reviewed all Addenda and Questions and Answers

• Pricing Proposal Options (required) —

  Select how you want the bidder to submit their pricing proposals

Questions & Answers