Active SLED Opportunity · OHIO · MIAMI UNIVERSITY & OHIO UNIVERSITY
AI Summary
Miami University seeks a full-service marketing agency to develop and execute a national recruitment campaign for its Quantum Computing and AI Bachelor programs. The agency must demonstrate creative, strategic, and media buying expertise, with a focus on innovative content and data-driven audience targeting. This RFI will shortlist firms for an invite-only RFP.
Miami University seeks a full-service marketing partner with exceptional creative, strategic, and media buying capabilities to develop and execute a national awareness and recruitment campaign for its Bachelor of Science programs in Quantum Computing and Artificial Intelligence. We are looking for an agency that brings fresh thinking to both creative execution and media strategy—one capable of combining compelling messaging, innovative content formats, experiential marketing, and data-driven audience targeting to engage prospective students and their parents. Successful respondents should demonstrate a track record of developing attention-grabbing campaigns, leveraging emerging platforms and technologies, and delivering measurable results. At the end of this RFI, the University will be shortlisting three to five (3-5 ) qualified firms and inviting them to participate in an invite-only Request for Proposal (RFP) to further define their response and to collect financial proposals. An agency partnership or collaborative (of no more than two agencies) will be considered if one agency does not provide the full range of services requested.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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