SLED Opportunity · CALIFORNIA · CALIFORNIA
AI Summary
RFP HOPE06-25 seeks marketing and outreach services to promote the California HOPE for Children Trust Account Program, aimed at supporting vulnerable youth with financial stability and economic mobility through public awareness and participant engagement.
You are invited to review and respond to Request for Proposals (RFP) No. HOPE06-25 for marketing and outreach services. The California Hope, Opportunity, Perseverance, and Empowerment (HOPE) for Children Trust Account Program is a new program that aims to close the racial wealth gap and confront the issue of intergenerational poverty. It creates a new financial investment program specifically catered to vulnerable children throughout the state of California. HOPE provides trust accounts for eligible foster youth and other vulnerable youth populations to support long-term financial stability, postsecondary success, and economic mobility. To achieve this, HOPE requires a qualified firm to increase public awareness, promote participant engagement, and support enrollment and sustained participation of the Program through coordinated, accessible, and compliant marketing activities. Proposals for these services must comply with the instructions included in the attached RFP.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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