SLED Opportunity · MINNESOTA · MINNESOTA
AI Summary
The Minnesota DNR seeks a marketing agency to develop and execute a comprehensive advertising campaign for state parks and trails from May 2026 to June 2027, including digital, traditional, and influencer marketing.
The DNR, PAT requests proposals to strategize, implement, and analyze comprehensive advertising efforts from May 1, 2026, to June 30, 2027, with option to extend up to three years. This plan will involve a range of digital, out-of-home, and traditional marketing tactics, such as Facebook ads, Google ads, influencer marketing, artwork, radio/podcast ads, and potentially print placements. PAT is open to other platform/tactic recommendations from vendors.
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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