SLED Opportunity · MINNESOTA · MINNESOTA

    Marketing Agency for Minnesota Parks and Trails

    Issued by Natural Resources Department
    stateRFPminnesotaSol. 2000018189
    Closed
    STATUS
    Closed
    due Apr 15, 2026
    PUBLISHED
    Posting date
    JURISDICTION
    minnesota
    state
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    The Minnesota DNR seeks a marketing agency to develop and execute a comprehensive advertising campaign for state parks and trails from May 2026 to June 2027, including digital, traditional, and influencer marketing.

    Opportunity details

    Solicitation No.
    2000018189
    Type / RFx
    RFP
    Status
    Posted
    Level
    state
    Published Date
    Due Date
    April 15, 2026
    NAICS Code
    541613AI guide
    Jurisdiction
    minnesota
    Agency
    Natural Resources Department

    Description

    The DNR, PAT requests proposals to strategize, implement, and analyze comprehensive advertising efforts from May 1, 2026, to June 30, 2027, with option to extend up to three years. This plan will involve a range of digital, out-of-home, and traditional marketing tactics, such as Facebook ads, Google ads, influencer marketing, artwork, radio/podcast ads, and potentially print placements. PAT is open to other platform/tactic recommendations from vendors.

    Key dates

    1. April 15, 2026Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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