Marketing Services for the Frederick County Health Department

Frederick County, Maryland is seeking proposals from qualified firms for the provision of marketing services for the Frederick County Health Department (FCHD).

Background

The mission of the Frederick County Health Department (FCHD) is to improve the health and well-being of the residents of Frederick County, Maryland through programs to prevent disease and illness, promote wellness and safety, and protect public health.  Topics for public health initiatives may include but are not limited to behavioral health (substance use/misuse and mental health), maternal and child health, community health, prevention and early intervention, infectious disease testing and support, and health care/health insurance access. FCHD may receive grant monies to assist in a variety of media campaigns for public health initiatives in the county.  The selected Contractor will advise on content and design of marketing materials to include preparing the advertising/marketing product, identifying an appropriate media for the advertising, place to buy, and handling of billing.

Project Details

• Reference ID: 26-607
• Department: Frederick County Health Department
• Department Head: TBD (TBD)

Important Dates

• Questions Due: 2026-04-10T20:00:00.000Z
• Pre-Proposal Meeting: 2026-04-02T15:00:00.000Z — Microsoft Teams Meeting

Addenda

• Addendum #1 (released 2026-04-14T14:24:46.749Z) —

  Please use the See What Changed link to view all the changes made by this addendum.

Evaluation Criteria

• QUALIFICATION OF CONTRACTOR (10 pts)
• SERVICES (10 pts)
• WORK PLAN (10 pts)
• PROGRAM DESIGN (10 pts)
• ORGANIZATIONAL CAPACITY (10 pts)
• REFERENCES FOR SIMILAR PROJECTS (10 pts)
• PRICE PROPOSAL (5 pts)
• REFERENCE CHECK (5 pts)
• PRESENTATION AND INTERVIEW (25 pts)
• NEGOTIATIONS (5 pts)

Submission Requirements

• Technical Proposal Signature Page (required) —

  Please download the below document, complete, and upload.

• Acknowledgement of Addenda (required) —

  Please download the below document, complete, and upload.

• Affidavit Form (required) —

  Please download the below document, complete, and upload.

• Two (2) Certifications of Compliance (required) —

  Please download the below document, complete, and upload.

• Insurance Requirements (required) —

  Please download the below document, complete, and upload.

• Technical Proposal from Vendor (required) —

  Upload your Technical Proposal as a single PDF document. It should include the following:

  "Qualifications of Contractor" document. 

  "Services" document. 

  "Work Plan" document. 

  "Program Design" document. 

  "Organizational Capacity" document. 

  "References for Similar Projects" document. 

• Redacted Technical Proposal
• Price Proposal (required) —

  Please download the below documents, complete, and upload.

• Is this project for Services or Commodities? (required)
• Pricing (required) —
  • Choose Option 1 when you have set line items, for example:
    • This is a quote for goods or commodities.
    • This is a public works bid, with a pricing table that can be uploaded into OpenGov Procurement from an Excel spreadsheet.
    • Seeking services for hourly rate schedules.
  • Choose Option 2 when you need vendors to provide you with the line items.
• Will there be a Pre-Proposal Conference? (required)
• Attendance for Pre-Proposal Conference (required)
• Phone Number for Vendors to Call-In for Pre-Proposal Conference (required)
• Will there be a Site Visit for this project? (required)
• Attendance for Site Visit (required)
• Date of Site Visit (required)
• Time of Site Visit (required)
• Location of Site Visit (required)
• Tentative Presentation/Interview Dates (required)
• Agreement Term (required)
• Is a Bid Deposit applicable to your project? (required)
• Bid Deposit Amount (required) —

  If bid deposits do not apply to your project, insert "Bid Deposit Amount is not applicable."

• Is a Performance Bond applicable to your project? (required)
• Performance Bond Amount (required) —

  If performance bonds do not apply to your project, insert "Performance Bond Amount is not applicable."

• Is a Payment Bond applicable to your project? (required)
• Payment Bond Amount (required) —

  If payment bonds do not apply to your project, insert "Payment Bond Amount is not applicable."

• Can you provide the Estimated Contract Value Group for the resulting contract? (required)
• Estimated Contract Value Group (required) —

  Insert amounts, i.e.= $250,000.00 and $500,000.00

• Description of items/services (required)
• Minimum Years of Experience (required) —

  Enter number in words and number in (): Example Five (5).

• How the County is going to award this project (required) —
  • Select "to award" if there will only be one contractor awarded the contract.
  • Select "make one or more awards" if there will be more than one contractor awarded the contract.
• Length of Contract Period (required) —

  Enter number only.

• Contract Start Date (required)
• Number of Renewal Options (Spelled out) (required)
• Number of Years Prices are protected from increase (Spelled out) (required)
• Which is applicable to your project? (required)
• Do you require the contractor to supply samples? (required)
• Type of Item/Service being solicited (required)
• Date work must be completed by: (required) —

  Enter the date that the work must be completed by. If there is no completion date, please enter N/A.