P26-0059 - Marketing Services for the Peoria Sports Complex

The City of Peoria is currently seeking qualified a contractor to provide media buying services as well as other marketing development and execution services for Peoria Sports Complex, Rio Vista Recreation Center, community facility events and recreation programs

Commodity Codes

• Commodity Codes: UNSPSC 8014 Marketing and distribution UNSPSC 801716 Publicity and marketing support services: Public relations consultation services relating to provision of publicity and marketing advice and services UNSPSC 80141501 Marketing analysis UNSPSC 80141505 Marketing plans UNSPSC 80141612 Sales or marketing programs UNSPSC 80141626 Promotional program management service: Programs that are marketing communications directed at end-user customers, channel and internal stakeholders (e.g., sales force) in an attempt to motivate target customers to purchase a business' products and services. UNSPSC 80171603 Publicity and marketing advisory service: Public relations consultation services relating to provision of publicity and marketing advice and consultation services UNSPSC 80141517 Custom market research: Customized quantitative and qualitative marketing research, focus groups, surveys and analysis market research solutions. Market research that is tailored to a specific company needs. UNSPSC 80141631 Marketing technology service: Access and/or use of technology applications developed for the purpose of executing marketing and customer communication strategies UNSPSC 80141632 Sponsorship of team or club: Marketing technique which consists of the association between a company and a sport team or club (sponsee). The main goal of this partnership depends on the party of the equation. The sponsor aims to generate brand awareness and customer loyalty, the sponsee's main objective is to find a financing source.. UNSPSC 80141633 Search engine marketing: SEM (search engine marketing): Internet marketing to achieve a higher ranking in search engine results to enhance pay-per-click listing. It is a digital marketing strategy used to increase the visibility of a website on search engine results pages. UNSPSC 80141636 Search engine marketing: SEM (search engine marketing): Internet marketing to achieve a higher ranking in search engine results to enhance pay per click listing. It is a digital marketing strategy used to increase the visibility of a website in search engine results pages. UNSPSC 80141638 Customer relationship services: Customer relationship marketing and loyalty services is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. UNSPSC 80141639 Promotional merchandise services: Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies are used in marketing and sales. UNSPSC 80141707 Partner and channel activity service: Engagement of an agency to help corporations to build strategies in the area of direct and digital marketing for their partners (co-innovtors, system integrators, resellers, OEM's). Example: Labor costs connected to concept creation for a new series of partner campaigns which are supported/co-branded by the corporation UNSPSC 80142105 Direct marketing/mailing specific to fundraising: Direct marketing/mailing services specifically related to fundraising (design, printing, mailing, fundraising content for appeals, campaigns, for different donor journeys and for evaluation). UNSPSC 80142111 Legacy marketing: Service provided to explore options for legacies, i.e. personal donation by will. UNSPSC 801722 Sponsorships: Within a business or professional context, refers to a person or organization with some sort of responsibility for another person or organisation as for example a supporter of an event, activity, or person for product/service marketing or other objectives.

Events & Timeline

Requested Information

Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

Attachments

• P26-0059.pdf