Pflugerville-PCDC Rebranding and Brand Identity RFP

The Pflugerville Community Development Corporation (PCDC) is soliciting qualifications from experienced and qualified firms to provide comprehensive rebranding, communication strategy, and marketing services for the organization.

This engagement is intended to support a strategic repositioning of PCDC and to implement branding and marketing priorities identified in the Comprehensive Economic Development Strategy (CEDS) 3.0, the City of Pflugerville Aspire 2040 Comprehensive Plan, and the Pflugerville Workforce Study.

The selected firm will be responsible for delivering a refreshed brand identity, a communication strategy, a marketing strategy, a storytelling and content framework, recommendations for tools and platforms, and a defined execution or implementation oversight model. The scope of work is intended to support PCDC’s economic development mission, including business attraction, business retention and expansion, workforce development, entrepreneurship, and community engagement.

PCDC intends to select a firm that demonstrates a clear understanding of the organization’s objectives, experience applying best practices in brand strategy and identity development for economic development organizations, and the capacity to propose an effective, cost-efficient, and high-quality solution.

## Details **Bid/Project ID:** PCDC Website Rebranding and Brand Identity **Type of Work:** Marketing,Rebranding and Brand Identity **Engineer/Publisher:** Pflugerville Community Development Corporation **Engineer Address:** 3801 Helios Way, #130, Pflugerville, Texas, 78660