REQUEST FOR LETTERS OF INTEREST: NMB WATER STRATEGIC COMMUNICATION SERVICES

The City of North Miami Beach, FL (the "City"), is soliciting sealed responses for REQUEST FOR LETTERS OF INTEREST: NMB WATER STRATEGIC COMMUNICATION SERVICES. Responses are to be submitted via the City's eProcurement Portal via https://procurement.opengov.com/portal/citynmb PRIOR TO 5:00 pm on Tuesday, June 16, 2026. Late responses will not be accepted.

Project work includes the development and implementation of a comprehensive, multi-platform marketing, communications, and public engagement program.

Project Details

• Reference ID: RLI#2026-02
• Department: NMB Water
• Department Head: Hamid Nikvan (Director)

Important Dates

• Questions Due: 2026-06-08T19:00:00.000Z
• Pre-Proposal Meeting: 2026-06-02T15:00:00.000Z — https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZDY3Mjk5YWEtOTlmMi00MzAxLWIwMTUtNzVkZTBlNjQ3NGJi%40thread.v2/0?context=%7b%22Tid%22%3a%229739295f-25c8-4306-a834-500e12ab0581%22%2c%22Oid%22%3a%223f95939c-e444-4de3-b15c-2c53e762bce0%22%7d

Evaluation Criteria

• NMB Water Strategic Communication Services —

  The City of North Miami Beach (“City”), on behalf of NMB Water, is seeking qualified and experienced firms to submit a Letter of Interest (LOI) to support the development and implementation of a comprehensive, multi-platform marketing, communications, and public engagement program.

  The “NMB Pure” initiative is intended to elevate NMB Water’s identity as a modern, reliable, and transparent regional utility. The campaign focuses on promoting water quality, conservation, and infrastructure investments while strengthening public trust and community awareness. Through strategic messaging, visual storytelling, and targeted outreach, “NMB Pure” connects residents, businesses, and regional partners to the value, impact, and future of NMB Water.

  The City invites interested firms to outline their qualifications, relevant experience, and approach to delivering integrated marketing and communications services for a public utility or similarly complex organization.

• Summary —

  The City of North Miami Beach, FL (the "City"), is soliciting sealed responses for REQUEST FOR LETTERS OF INTEREST: NMB WATER STRATEGIC COMMUNICATION SERVICES. Responses are to be submitted via the City's eProcurement Portal via https://procurement.opengov.com/portal/citynmb PRIOR TO 5:00 pm on Tuesday, June 16, 2026. Late responses will not be accepted.

  Project work includes the development and implementation of a comprehensive, multi-platform marketing, communications, and public engagement program.

• Anticipated Project Scope —

  The selected firm(s) will support the City in developing and executing a coordinated communications and marketing strategy for NMB Water. Services may include, but are not limited to:

  • Strategic Communications & Planning

  Develop and implement a comprehensive communications strategy that aligns messaging across water quality, financial transparency, infrastructure investments, and regional engagement. Includes stakeholder coordination and support for proactive and crisis communications.

  • Branding & Creative Development

  Design and produce cohesive branding and visual identity elements, including marketing materials, multilingual collateral, and video content. Emphasis on clear, engaging storytelling that translates technical information into public-facing messaging.

  • Digital Media & Public Relations

  Manage digital presence and public messaging through social media, website content, and paid campaigns. Provide media relations support, press materials, and outreach strategies to enhance visibility and public awareness.

  • Community Engagement & Outreach

  Plan and execute public engagement initiatives, including conservation campaigns, educational programming, and community events. Support outreach efforts that strengthen resident awareness, participation, and trust.

  • Events, Conferences & Public Presence

  Provide branding, communications, and production support for public events, conferences, and City initiatives. Includes promotional materials, on-site support, and post-event content to extend reach and impact.

  • Analytics & Performance Reporting

  Track and evaluate campaign effectiveness through data analytics, reporting dashboards, and performance metrics. Provide insights and recommendations to support continuous improvement and strategic decision-making.

• Timeline —

  Release Project Date:	May 27, 2026
  Pre-Bid Meeting (Non-Mandatory):	June 2, 2026, 11:00am https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZDY3Mjk5YWEtOTlmMi00MzAxLWIwMTUtNzVkZTBlNjQ3NGJi%40thread.v2/0?context=%7b%22Tid%22%3a%229739295f-25c8-4306-a834-500e12ab0581%22%2c%22Oid%22%3a%223f95939c-e444-4de3-b15c-2c53e762bce0%22%7d
  Question Submission Deadline:	June 8, 2026, 3:00pm
  Response Submission Deadline:	June 16, 2026, 5:00pm

• Project Contact —

  SHEREECE GEORGE DEPUSOIR

  Chief Procurement Officer

  17011 Northeast 19th Avenue

  North Miami Beach, FL 33162

  Email: shereece.george@citynmb.com

  Phone: (305) 948-2946

• Interested Firms —

  Interested firms should submit a Letter of Interest that includes the following:

  • Firm overview and relevant experience with similar campaigns or public sector clients
  • Description of experience in marketing, communications, and public engagement
  • Experience working with utilities, government agencies, or regional organizations
  • Key personnel and project management approach
  • Examples of previous campaigns, including creative materials and outcomes
  • Any additional information demonstrating the firm’s ability to support NMB Water’s objectives

  Following review of submitted Letters of Interest, the City may:

  • Request additional information or clarifications from responding firms;
  • Engage in discussions or meetings with firms whose experience aligns with the City’s vision
  • Develop a refined scope of services in collaboration with qualified firms; and
  • Negotiate terms and conditions for a potential agreement.

   

  The City reserves the right, at its sole discretion, to:

  • Determine which firms are qualified to participate in further discussions;
  • Discontinue discussions at any time;
  • Issue a subsequent competitive solicitation if deemed to be in the best interest of the City; or
  • Decline to award any agreement resulting from this process.

   

  This RLI process is intended to support the City in identifying a qualified strategic communications partner to collaboratively assist in the development and delivery of a successful campaign for the City’s “NMB Pure” Initiative.

• Procurement Contact —

  SHEREECE GEORGE DEPUSOIR

  Chief Procurement Officer

  17011 Northeast 19th Avenue

  North Miami Beach, FL 33162

  Email: shereece.george@citynmb.com

  Phone: (305) 948-2946

Submission Requirements

• Authorized Representative Contact Info (required) —

  Please enter the name, title, phone and email of the authorized representative submitting this response

• Bidder(s) shall be appropriately licensed and registered with the State of Florida (Sunbiz) (required) —

  Enter Company Federal Tax Identification Number

• Bidder(s) shall submit a valid Local Business Tax Receipt from Miami-Dade, Broward, or Palm Beach counties (required) —

  Upload a valid local business tax receipt

• Does your firm have relevant experience with similar campaigns? (required)
• Does your firm have experience working with utilities, government agencies, or regional organizations? (required)
• Provide a description of experience in marketing, communications, and public engagement. (required) —

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• Provide your firms' key personnel and project management approach (required) —

  Upload documents here...

• Provide examples of previous campaigns, including creative materials and outcomes (required) —

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• Bidder(s) shall provide three (3) references. (required) —

  References must be from customers for whom the bidder has successfully provided a service similar in size and scope of being requested. References shall be from a governmental agency, public, non-profit or for-profit entity. References must include the following to be eligible for consideration.

• Separate Cost Proposal (required) —

  Confirm that your fee proposal is not attached in your Proposal and is attached separately here.

• I certify that I have read, understood and agree to the terms in this solicitation, and that I am authorized to submit this response on behalf of my company. (required)
• Pricing (required) —
  • Choose Option 1 when you have set line items, for example:
    • This is a quote for goods or commodities.
    • This is a public works bid, with a pricing table that can be uploaded into OpenGov Procurement from an Excel spreadsheet.
    • Seeking services for hourly rate schedules.
  • Choose Option 2 when you need vendors to provide you with the line items. 
• Evaluation Committee? (required) —

  Will there be an evaluation committee to review the proposals and score them based on weights and multiple criteria?

• Procurement and/or Project Contact —

  Select the information you would like display.