SLED Opportunity · NEW YORK · NEW YORK

    School of Professional Studies Academic Thought Leadership and Enrollment Lead Nurturing

    Issued by City University of New York (CUNY)
    stateRFPnew yorkSol. 2132081
    Closed
    STATUS
    Closed
    due Mar 20, 2026
    PUBLISHED
    Feb 24, 2026
    Posting date
    JURISDICTION
    new york
    state
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    CUNY SPS seeks a contractor for integrated marketing services including academic thought leadership, media relations, content development, digital lead nurturing, CRM integration, and enrollment communications to support adult and non-traditional student enrollment growth.

    Opportunity details

    Solicitation No.
    2132081
    Type / RFx
    RFP
    Level
    state
    Published Date
    February 24, 2026
    Due Date
    March 20, 2026
    NAICS Code
    541613AI guide
    Jurisdiction
    new york
    Agency
    City University of New York (CUNY)

    Description

    The City University of New York, on behalf of the CUNY School of Professional Studies (“CUNY SPS”), seeks to engage a qualified Contractor to provide integrated marketing services—combining Academic Thought Leadership (“ATL”), media relations, content development, digital lead nurturing, CRM integration, and enrollment communications support. Vendors responding to this RFP should demonstrate a clear understanding of adult and non-traditional student populations and articulate how their proposed thought leadership and lead nurturing strategies will resonate with this audience and support measurable enrollment growth. Interested respondents are encouraged to review in detail the attached solicitation document and if the minimum qualifications are met to submit a proposal in accordance with the submission requirements as detailed within. The Procurement Lobbying Act (PLA) Applies to this Solicitation. The restricted period began with the publication of this ad. Compliance Procurement Lobbying Act Required Forms: Vendor shall complete, sign and submit the following forms if they are selected: 1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)” 2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”. Contact with CUNY: Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor. Rules and regulations and more information on this law, please visit: http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs) http://www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act) Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) Total MWBE Goals: 30.00%

    Key dates

    1. February 24, 2026Published
    2. March 20, 2026Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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