SLED Opportunity · NEW YORK · NEW YORK

    SUNY Oswego Branding Imitiative Phase 2

    Issued by State University of New York (SUNY)
    stateRFPnew yorkSol. CE186B2A-9D94-4B1B-8277-383085860BCC
    Closed
    STATUS
    Closed
    due Sep 22, 2025
    PUBLISHED
    Aug 29, 2025
    Posting date
    JURISDICTION
    new york
    state
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    SUNY Oswego seeks qualified branding and marketing partners for Phase 2 of its branding initiative, focusing on brand implementation across visual systems, digital platforms, and marketing collateral. The contract is for 2 years with a 1-year renewal option. Proposals due September 22, 2025.

    Opportunity details

    Solicitation No.
    CE186B2A-9D94-4B1B-8277-383085860BCC
    Type / RFx
    RFP
    Level
    state
    Published Date
    August 29, 2025
    Due Date
    September 22, 2025
    NAICS Code
    541613AI guide
    Jurisdiction
    new york
    Agency
    State University of New York (SUNY)

    Description

    This Request for Proposal (RFP) is issued by the State University of New York at Oswego (herein after referred to as “SUNY OSWEGO”) to solicit proposals for qualified branding and marketing partner(s) to execute Phase 2 of its comprehensive branding initiative. Building on the foundational work completed in Phase 1—including brand insights, positioning, messaging, and creative concepting—Phase 2 focuses on implementing the new brand across visual systems, guidelines, digital platforms, and marketing collateral. The results of this RFP will be used to award a 2-year contract, with the option to renew for an additional 1-year term, to the Bidder determined to be most qualified. . The proposal due date is Monday September 22, 2025, at 4:00PM EST. Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 15% Women Owned Sub-Contracting Goal: 15% Service-Disabled Veteran-Owned Business Contracting Goal: 6% Due date:09/22/2025 4:00 PM Contract term: 2 years with Optional 1 Year Extension County(ies): All NYS counties Location: SUNY Oswego Business entities awarded an identical or substantially similar procurement contract within the past five years: None

    Key dates

    1. August 29, 2025Published
    2. September 22, 2025Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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