SLED Opportunity · NEW YORK · NEW YORK
AI Summary
SUNY Oswego seeks qualified branding and marketing partners for Phase 2 of its branding initiative, focusing on brand implementation across visual systems, digital platforms, and marketing collateral. The contract is for 2 years with a 1-year renewal option. Proposals due September 22, 2025.
This Request for Proposal (RFP) is issued by the State University of New York at Oswego (herein after referred to as “SUNY OSWEGO”) to solicit proposals for qualified branding and marketing partner(s) to execute Phase 2 of its comprehensive branding initiative. Building on the foundational work completed in Phase 1—including brand insights, positioning, messaging, and creative concepting—Phase 2 focuses on implementing the new brand across visual systems, guidelines, digital platforms, and marketing collateral. The results of this RFP will be used to award a 2-year contract, with the option to renew for an additional 1-year term, to the Bidder determined to be most qualified. . The proposal due date is Monday September 22, 2025, at 4:00PM EST. Service-Disabled Veteran-Owned Set Aside: No Minority Owned Sub-Contracting Goal: 15% Women Owned Sub-Contracting Goal: 15% Service-Disabled Veteran-Owned Business Contracting Goal: 6% Due date:09/22/2025 4:00 PM Contract term: 2 years with Optional 1 Year Extension County(ies): All NYS counties Location: SUNY Oswego Business entities awarded an identical or substantially similar procurement contract within the past five years: None
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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