27.05.31 - Marketing & Communication Services

The Glendale Elementary School District is seeking proposal responses to a request for contracted marketing and communications work that is focused on promoting the perception of our district, attracts highly qualified staff and increases student enrollment in our district.

Commodity Codes

• Commodity Codes: UNSPSC 8014 Marketing and distribution UNSPSC 801415 Market research UNSPSC 801416 Sales and business promotion activities UNSPSC 801417 Distribution UNSPSC 801418 Mailing services UNSPSC 801419 Trade shows and exhibits UNSPSC 80141501 Marketing analysis UNSPSC 80141502 Distributive or service trade statistics UNSPSC 80141503 Commodity price forecasting UNSPSC 80141504 Preparation of commodity market surveys UNSPSC 80141505 Marketing plans UNSPSC 80141506 Internet based market research UNSPSC 80141507 Consumer based research or clinics or focus groups UNSPSC 80141508 Syndicated or proprietary forecast studies UNSPSC 80141509 Market intelligence or competitive analysis UNSPSC 80141510 Market research telephone surveys UNSPSC 80141511 Market research paper surveys UNSPSC 80141512 Market research on location surveys UNSPSC 80141513 Market research one on one interviews UNSPSC 80141514 Market research mail surveys UNSPSC 80141601 Sales promotion services UNSPSC 80141603 Telemarketing UNSPSC 80141604 Branding of product naming services UNSPSC 80141605 Promotional merchandising service UNSPSC 80141606 Direct marketing fulfillment UNSPSC 80141607 Events management UNSPSC 80141609 Sponsorship of event or celebrity UNSPSC 80141610 Close outs UNSPSC 80141611 Product or gift personalization services UNSPSC 80141612 Sales or marketing programs UNSPSC 80141613 After sales programs UNSPSC 80141615 Demo or rental or used vehicle UNSPSC 80141616 Point of sale materials not including printed materials UNSPSC 80141617 In dealership strategic initiatives training UNSPSC 80141618 Sales marketing agencies including print UNSPSC 80141619 Customer relationship center CRC management services UNSPSC 80141620 In dealership strategic initiatives support UNSPSC 80141621 Motorsport UNSPSC 80141622 Letter shop services UNSPSC 80141623 Merchandising service: Services for in store demonstrations, product sampling, restocking and setting shelves. UNSPSC 80141624 Recognition program management service: Recognition programs are a thank you for a job well done, after the fact, for employees, customers, etc. These programs are typically one-time or once a year. UNSPSC 80141625 Incentive program management service: Programs for motivating and rewarding certain desired behaviors to achieve predetermined organizational objectives (i.e. sales growth). In other words, if you do this (i.e. hit this goal), you get this (merchandise, trip, etc.), a goal is set before the fact. Typically the audience is sales representatives, distributors, dealers, channels, end users, etc. UNSPSC 80141626 Promotional program management service: Programs that are marketing communications directed at end-user customers, channel and internal stakeholders (e.g., sales force) in an attempt to motivate target customers to purchase a business' products and services. UNSPSC 80141627 Cooperative or shared advertising management service: A type of cooperative sales promotion alliance between sellers, distributors and customers. UNSPSC 80141628 Commissioned distributor service: A type of sales alliance wherein distributors receive a commission based on sales performance UNSPSC 80141629 Rebate management service: Sales rebates are defined as amounts paid or credited to customers for achieving certain defined objectives. Types of sales rebates are: volume/growth, price and objective based. UNSPSC 80141630 Direct marketing print service: Service provided by third parties to assemble and distribute a complete package or finished product of printed material as well as hold and manage inventory of printed material. Examples include point of purchase POP materials which may consist of a variety of signs, window clings, etc. or the delivery of a complete package of materials like a training binder and ensure delivery to a specified location UNSPSC 80141515 Subscription market research: Research about on-going market data, analysis, forecasts, latest developments, thinking, tools and techniques. Includes as well a forum for discussion and debate, access to articles written by leading researchers and thinkers. The research results are often packaged and made available for sale to multiple client companies. UNSPSC 80141516 Non subscription market research service: Contract analyst time and effort, sale of event tickets, rights to research and other miscellaneous market research related engagements. UNSPSC 80141517 Custom market research: Customized quantitative and qualitative marketing research, focus groups, surveys and analysis market research solutions. Market research that is tailored to a specific company needs. UNSPSC 80141518 Comparative business benchmarking service: The practice of comparing business processes and performance metrics to industry bests and best practices from other companies. For example, compensation between or in a particular industry. Can be used for other metrics where industry comparison is required. UNSPSC 80141519 Customer tracking research: A tracking study analyzes the changing views of a single group of consumers, making it an effective tool for market research. UNSPSC 80141631 Marketing technology service: Access and/or use of technology applications developed for the purpose of executing marketing and customer communication strategies UNSPSC 80141632 Sponsorship of team or club: Marketing technique which consists of the association between a company and a sport team or club (sponsee). The main goal of this partnership depends on the party of the equation. The sponsor aims to generate brand awareness and customer loyalty, the sponsee's main objective is to find a financing source.. UNSPSC 80141633 Search engine marketing: SEM (search engine marketing): Internet marketing to achieve a higher ranking in search engine results to enhance pay-per-click listing. It is a digital marketing strategy used to increase the visibility of a website on search engine results pages. UNSPSC 80141634 Non-fuel retailing alliance: Non-fuel retail services are an integral component in the revenue makeup of fuel retail companies globally UNSPSC 80141635 Card services: Services includes IT services, software applications, cloud platforms, fraud detection and management, cards/invoices fulfilment) for B2B, fuel cards platforms in RBLA (Retail Business License Agreement) markets, New Market Entries and Product Launch. UNSPSC 80141636 Search engine marketing: SEM (search engine marketing): Internet marketing to achieve a higher ranking in search engine results to enhance pay per click listing. It is a digital marketing strategy used to increase the visibility of a website in search engine results pages. UNSPSC 80141637 Conference fees: Conference Fee means the fee we charge for your attendance at a conference for Chain Facilities and their franchisees when and if held. UNSPSC 80141638 Customer relationship services: Customer relationship marketing and loyalty services is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. UNSPSC 80141639 Promotional merchandise services: Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies are used in marketing and sales. UNSPSC 80141640 Digital point of sales system: A digital POS system allows ecommerce retailers to sell products in their physical store while selling the same products online. In general, these systems make the process of collecting money a whole lot easier. UNSPSC 80141641 Promotional items distribution services: Promotional items, Corporate gifts, merchandise, Branded licensed goods, Promotional items in exchange for point/air miles; logistics related to promotional items, customs clearance related to promotional items. UNSPSC 80141642 Retail storefront services: Retail services means uses providing services, as opposed to products, sell items or services to customers for their consumption, use, or pleasure. They typically sell items and services in-store but some items may be sold online or over the phone and then shipped to the customer. Examples of retail businesses include clothing, drug, grocery, and convenience stores. UNSPSC 801420 Customer relationship management services: Services related to the management of the process of adding and editing new potential customer data, and editing and maintaining existing customer data. UNSPSC 801421 Fundraising services: Professional fundraising services as services performed for the organization requiring the exercise of professional judgment or discretion consisting of planning, management, preparation of materials, and/or provision of advice and consulting regarding solicitation of contributions.

Events & Timeline