SLED Opportunity · COLORADO · CITY OF LAFAYETTE
AI Summary
City of Lafayette seeks a contractor or small firm for a comprehensive marketing campaign and business engagement services for Old Town Lafayette. The RFP includes digital media, public relations, event facilitation, and website support. Proposals due March 2, 2026.
The purpose of this RFP is to identify an individual contractor with the ability to partner with subconsultants or a small local firm to deliver comprehensive marketing and hands-on business engagement services for Old Town Lafayette. Proposals are due for this RFP (the “Submission Date”) on March 2, 2026 at 3:00 pm. One (1) electronic copy of the proposal must be delivered by the Submission Date via file transfer site to brigid.keating@lafayetteco.gov. The electronic version of the proposal must be in a searchable PDF format. **Solicitation Type**: RFP - Request for Proposal (Formal) **Source ID**: PU.AG.USA.1464449.C12302801 **Piggyback Contract**: No **Question Acceptance Deadline**: 02/18/2026 05:00 PM EST **Questions are submitted online**: Yes **Bid Submission Type**: Electronic Bid Submission **Owner Organization**: Lafayette Downtown Development Authority **Solicitation Number**: DDA_2026_01 **Reference Number**: 0000411063 **Pricing**: Lump sum **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | No | No | **Questions and Answers**: - Q1 Arrow Right Question: Overall budget Based on the total budget listed in this RFP, could you provide a percentage breakdown of where you would like the budget to be focused? Answer: Answered in Addendum 2 01/30/2026 02:33 PM EST 02/19/2026 03:25 PM EST - Q2 Arrow Right Question: Media spend Are media dollars included in the $100K budget, or would they be considered a separate expense? Answer: Answered in Addendum 2 01/30/2026 02:35 PM EST 02/19/2026 03:25 PM EST - Q3 Arrow Right Question: Videography, Photography, PR Do you have in-house resources we can work with already for videography, photography and PR? Or do these need to be covered in the $100K? Answer: Answered in Addendum 2 01/30/2026 02:36 PM EST 02/19/2026 03:25 PM EST - Q4 Arrow Right Question: Web Development Do you have a web team in place?Or does the selected contractor or team need to provide this service? Answer: Answered in Addendum 2 01/30/2026 02:37 PM EST 02/19/2026 03:25 PM EST - Q5 Arrow Right Question: Budget Question Does the budget need to be inclusive of both agency fees and media hard cost spend/fees? Answer: Answered in Addendum 2 02/03/2026 08:52 PM EST 02/19/2026 03:25 PM EST - Q6 Arrow Right Question: Partnership Model The RFP emphasizes maintaining a regular in-person presence in Old Town Lafayette and also notes that the contract may evolve into a full-time position. Could you clarify whether the DDA is primarily seeking a locally embedded, on-site role, or an agency-led model that may include periodic in-person engagement or local support? This clarification will help respondents propose an appropriate staffing and partnership structure. Answer: Answered in Addendum 2 02/03/2026 09:00 PM EST 02/19/2026 03:25 PM EST - Q7 Arrow Right Question: Business Engagement and Community Outreach 1 With regard to maintaining a regular, visible presence in Old Town, What has worked before? How do you define "presence" and manage expectations? Answer: Answered in Addendum 2 02/10/2026 05:25 PM EST 02/19/2026 03:25 PM EST - Q8 Arrow Right Question: Business Engagement and Community Outreach 2 While engaging/outreach with local businesses, will the person be expected to field calls from businesses on behalf of Old Town Lafayette? Answer: Answered in Addendum 2 02/10/2026 05:27 PM EST 02/19/2026 03:25 PM EST - Q9 Arrow Right Question: Business Engagement and Community Outreach 3 Does Old City Lafayette have an existing communication platform/strategy/organization that allows for comments or concerns to be raised by the businesses in a form or document? Answer: Answered in Addendum 2 02/10/2026 05:33 PM EST 02/19/2026 03:25 PM EST - Q10 Arrow Right Question: Business Engagement and Community Outreach 4 How many total businesses are currently operating in Old Town Lafayette? Answer: Answered in Addendum 2 02/10/2026 05:33 PM EST 02/19/2026 03:25 PM EST - Q11 Arrow Right Question: Business Engagement and Community Outreach 5 Is there an existing master business contact list that will be provided at contract start? Answer: Answered in Addendum 2 02/10/2026 05:35 PM EST 02/19/2026 03:25 PM EST - Q12 Arrow Right Question: Business Engagement and Community Outreach 6 Does DDA anticipate the consultant facilitating or hosting business gatherings (e.g., happy hours, round-tables)? If so, what budget exists for those activation's? Answer: Answered in Addendum 2 02/10/2026 05:35 PM EST 02/19/2026 03:25 PM EST - Q13 Arrow Right Question: Background Research and Strategy 1 How is success of brand campaign being measured? Answer: Answered in Addendum 2 02/10/2026 05:38 PM EST 02/19/2026 03:25 PM EST - Q14 Arrow Right Question: Background Research and Strategy 2 What has been implemented successfully from the shared 2021 plan? Answer: Answered in Addendum 2 02/10/2026 05:38 PM EST 02/19/2026 03:25 PM EST - Q15 Arrow Right Question: Background Research and Strategy 3 Who is responsible for the coordinating with businesses of these shoots? Will a list be provided by OTL? Answer: Answered in Addendum 2 02/10/2026 05:39 PM EST 02/19/2026 03:25 PM EST - Q16 Arrow Right Question: Digital and Social Media 1 What does OTL define as engaging content? What is their existing content strategy? Answer: Answered in Addendum 2 02/10/2026 05:39 PM EST 02/19/2026 03:25 PM EST - Q17 Arrow Right Question: Digital and Social Media 2 Define cadence and frequency of graphic design for social media? Answer: Answered in Addendum 2 02/10/2026 05:40 PM EST 02/19/2026 03:25 PM EST - Q18 Arrow Right Question: Digital and Social Media 3 Define cadence and frequency of these materials? Are there examples of previous print collateral or collateral outside of what is defined in RFP? Answer: Answered in Addendum 2 02/10/2026 05:41 PM EST 02/19/2026 03:25 PM EST - Q19 Arrow Right Question: Website Content Creation and Support 1 With regard to managing the website: 1. "We provide once a month maintenance for plugins, theme and WordPress. Is that enough? 2. Is this a redesign or just edits/additions to the current site? 3. Are the landing pages part of the WordPress site or done separately? 4. Are you wanting a event calendar that the community can add to? i.e. https://www.visitestespark.com/events-calendar/" Answer: Answered in Addendum 2 02/10/2026 05:43 PM EST 02/19/2026 03:25 PM EST - Q20 Arrow Right Question: Website Content Creation and Support 2 Has OTL done any recent SEO Audits? If so, what are the results of those and can they be shared? Answer: Answered in Addendum 2 02/10/2026 05:43 PM EST 02/19/2026 03:25 PM EST - Q21 Arrow Right Question: Website Content Creation and Support 3 Define distribution of e-newsletter/ what CRM is being used currently? Answer: Answered in Addendum 2 02/10/2026 05:44 PM EST 02/19/2026 03:25 PM EST - Q22 Arrow Right Question: Digital Advertising 1 With regard to current campaigns, What are their current paid efforts and results they're driving? Answer: Answered in Addendum 2 02/10/2026 05:45 PM EST 02/19/2026 03:25 PM EST - Q23 Arrow Right Question: Public Relations 1 What previous PR efforts have been executed? Answer: Answered in Addendum 2 02/10/2026 05:46 PM EST 02/19/2026 03:25 PM EST - Q24 Arrow Right Question: Public Relations 2 Will this vendor be the sole party responsible for this or a shared responsibility with OTL? Answer: Answered in Addendum 2 02/10/2026 05:47 PM EST 02/19/2026 03:25 PM EST - Q25 Arrow Right Question: Marketing Strategy What benchmarks of success is OTL expecting to see in terms of performance? Answer: Answered in Addendum 2 02/10/2026 05:48 PM EST 02/19/2026 03:25 PM EST - Q26 Arrow Right Question: RFP Questions Hi, Please see questions below: -Is it expected that the contractor will pull funds from the 100k budget to fund the digital ad campaign and other associated costs for fulfilling the scope of work? -Would you accept physical materials to complement the elections submission of the proposal? - Please confirm that the file transfer site is Bidnet Direct? If not, what is the file transfer site? Is there an expected to preferred budget format? Thank you for your time. Answer: Answered in Addendum 2 02/17/2026 03:51 PM EST 02/19/2026 03:25 PM EST
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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