Active SLED Opportunity · TEXAS · UNIVERSITY OF TEXAS - DALLAS
AI Summary
The University of Texas at Dallas seeks a strategic advertising and marketing partner to support enrollment growth and brand visibility for graduate programs. The partner will manage and optimize paid media campaigns to generate leads and increase brand awareness.
The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate‑level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. These programs serve mid‑ to senior‑level professionals and corporate partners and emphasize flexibility, practical business application, and the credibility of a top‑ranked business school. While existing paid media efforts have produced positive results, limited internal capacity has constrained the ability to scale campaigns, optimize performance, and effectively reach niche professional audiences with longer decision‑making cycles. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher‑quality leads, enhance targeting and retargeting strategies, increase brand awareness, and deliver measurable, ROI‑focused outcomes through data‑driven reporting and ongoing optimization.
| Status | Event Name | Location | Description | Dates | Mandatory |
|---|---|---|---|---|---|
| Ongoing | Open Date | Online Portal | Posting date for the Opportunity | May 7th 2026, 8:30 AM CDT | N/A |
| Upcoming | Pre-Submittal Meeting | Virtual- Teams | Non-mandatory pre-submittal meeting https://teams.microsoft.com/meet/276422069037755?p=cPOpIWm5uqnSAk9lyn Meeting ID: 276 422 069 037 755 Passcode: rW6me9yV Dial in by phone +1 469-297-6880,,811608116# United States, DeSoto Find a local number Phone conference ID: 811 608 116# | May 18th 2026, 3:00 PM CDT | No |
| Upcoming | Questions Due Date | Online Portal | Deadline to submit Questions | May 25th 2026, 5:00 PM CDT | N/A |
| Upcoming | Close Date | Online Portal | Deadline for Submissions | Jun 8th 2026, 5:00 PM CDT | N/A |
Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.
| Name | Type | # Files | Requirement |
|---|---|---|---|
| Cost Proposal | File Type: Excel (.xls, .xlsx) | Multiple | Required |
| General Questionnaire | File Type: PDF (.pdf) | Multiple | Required |
| Terms and Conditions | File Type: PDF (.pdf) | Multiple | Optional |
| Signature Page | File Type: PDF (.pdf) | Multiple | Required |
| Technical Proposal | File Type: PDF (.pdf) | Multiple | Required |
SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.
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