Active SLED Opportunity · TEXAS · UNIVERSITY OF TEXAS - DALLAS

    UTD20260427-TB - Advertising and Marketing Services

    Issued by University of Texas - Dallas
    educationRFPUniversity of Texas - DallasSol. 234944
    Open · 25d remaining
    DAYS TO CLOSE
    25
    due Jun 8, 2026
    PUBLISHED
    Invalid Date
    Posting date
    JURISDICTION
    University of
    education
    NAICS CODE
    541613
    AI-classified industry

    AI Summary

    The University of Texas at Dallas seeks a strategic advertising and marketing partner to support enrollment growth and brand visibility for graduate programs. The partner will manage and optimize paid media campaigns to generate leads and increase brand awareness.

    Opportunity details

    Solicitation No.
    234944
    Type / RFx
    RFP
    Status
    Open
    Level
    education
    Published Date
    Invalid Date
    Due Date
    June 8, 2026
    NAICS Code
    541613AI guide
    State
    Texas
    Agency
    University of Texas - Dallas

    Description

    The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate‑level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. These programs serve mid‑ to senior‑level professionals and corporate partners and emphasize flexibility, practical business application, and the credibility of a top‑ranked business school. While existing paid media efforts have produced positive results, limited internal capacity has constrained the ability to scale campaigns, optimize performance, and effectively reach niche professional audiences with longer decision‑making cycles. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher‑quality leads, enhance targeting and retargeting strategies, increase brand awareness, and deliver measurable, ROI‑focused outcomes through data‑driven reporting and ongoing optimization.

    Commodity Codes

    • Commodity Codes: NIGP 91807 Advertising Consulting NIGP 91876 Marketing Consulting

    Events & Timeline

    StatusEvent NameLocationDescriptionDatesMandatory
    OngoingOpen DateOnline PortalPosting date for the OpportunityMay 7th 2026, 8:30 AM CDTN/A
    UpcomingPre-Submittal MeetingVirtual- TeamsNon-mandatory pre-submittal meeting https://teams.microsoft.com/meet/276422069037755?p=cPOpIWm5uqnSAk9lyn Meeting ID: 276 422 069 037 755 Passcode: rW6me9yV Dial in by phone +1 469-297-6880,,811608116# United States, DeSoto Find a local number Phone conference ID: 811 608 116#May 18th 2026, 3:00 PM CDTNo
    UpcomingQuestions Due DateOnline PortalDeadline to submit QuestionsMay 25th 2026, 5:00 PM CDTN/A
    UpcomingClose DateOnline PortalDeadline for SubmissionsJun 8th 2026, 5:00 PM CDTN/A

    Requested Information

    Note: Template files for the items below (BidTables, Questionnaires) are available in the Attachments section of this opportunity.

    NameType# FilesRequirement
    Cost ProposalFile Type: Excel (.xls, .xlsx)MultipleRequired
    General QuestionnaireFile Type: PDF (.pdf)MultipleRequired
    Terms and ConditionsFile Type: PDF (.pdf)MultipleOptional
    Signature PageFile Type: PDF (.pdf)MultipleRequired
    Technical ProposalFile Type: PDF (.pdf)MultipleRequired

    Attachments

    Key dates

    1. Invalid DatePublished
    2. June 8, 2026Responses Due

    AI classification tags

    Frequently asked questions

    SLED stands for State, Local, and Education. These are solicitations issued by state governments, counties, cities, school districts, utilities, and higher education institutions — as opposed to federal agencies.

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