RFP 2025-2026-06 Advertising & Marketing Services

Solicitation No.

8639513404

Type / RFx

RFP

Status

Active

Level

education

Published Date

March 31, 2026

Due Date

May 1, 2026

NAICS Code

541613AI guide

Jurisdiction

Carlsbad Municipal School District

State

New Mexico

Agency

Carlsbad Municipal School District

The purpose of this Request for Proposal (RFP) is to solicit sealed proposals to establish a contract through competitive negotiations for the procurement of on-call or as-needed advertising and marketing services for the District. Services will be performed primarily at the direction of the Superintendent or designee and will support Districtwide communications, public information, and community engagement. **Solicitation Type**: RFP - Request for Proposal (Formal) **Source ID**: PU.AC.USA.2929517.C20937151 **Piggyback Contract**: No **Question Acceptance Deadline**: 04/07/2026 04:00 PM EDT **Questions are submitted online**: Yes **Bid Submission Type**: Electronic Bid Submission **Additional Bidding Instructions**: Please refer to the Cost Proposal Structure Form included in Appendix H of the RFP. **Solicitation Number**: RFP 2025-2026-06. **Reference Number**: 0000418837 **Pricing**: In attached document **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | Yes | No | **Bid Documents List**: | Item Name | Description | Mandatory | Limited to 1 file | |---|---|---|---| | Bid Documents | Documents defining the proposal | Yes | No | **Questions and Answers**: - Q1 Arrow Right Question: Budget Range Is there an established annual budget or budget range for advertising and marketing services? Understanding the District's investment parameters will help us propose the most effective and realistic service plan. Answer: Answered in Addendum 1 04/02/2026 09:51 AM EDT 04/07/2026 06:25 PM EDT - Q2 Arrow Right Question: On-Call Services What is the approximate anticipated volume of on-call service requests per month or quarter? (e.g., number of press releases, social media posts, events requiring support) Answer: Answered in Addendum 1 04/02/2026 09:51 AM EDT 04/07/2026 06:25 PM EDT - Q3 Arrow Right Question: Current Services Provider Is the District currently under contract with an advertising or marketing services provider? If so, can you share what's working well and what gaps this RFP is intended to address? Answer: Answered in Addendum 1 04/02/2026 09:52 AM EDT 04/07/2026 06:25 PM EDT - Q4 Arrow Right Question: Brand Guidelines Does the District have existing brand guidelines, logo standards, or a style guide that the selected firm would be expected to follow? Answer: Answered in Addendum 1 04/02/2026 09:53 AM EDT 04/07/2026 06:25 PM EDT - Q5 Arrow Right Question: On-Call Support For "on-call support, including urgent or time-sensitive communications," what is the expected response time? Same-day? Within hours? Answer: Answered in Addendum 1 04/02/2026 09:54 AM EDT 04/07/2026 06:25 PM EDT - Q6 Arrow Right Question: Evaluation and Selection Will the evaluation committee conduct interviews or presentations with finalist firms, or will the award be based solely on the written proposal? Answer: Answered in Addendum 1 04/02/2026 09:54 AM EDT 04/07/2026 06:25 PM EDT - Q7 Arrow Right Question: Optional Services For optional services like photography and videography, should those rates be included in the Cost Proposal, or will those be scoped and quoted separately as needed? Answer: Answered in Addendum 1 04/02/2026 09:55 AM EDT 04/07/2026 06:25 PM EDT - Q8 Arrow Right Question: RFP Questions 1. What are the budget parameters for this project? 2. Is there an incumbent organization related to this or similar projects? 3. Will out-of-state organizations be considered for this project? Answer: Answered in Addendum 1 04/06/2026 01:17 PM EDT 04/07/2026 06:25 PM EDT

1. March 31, 2026Published
2. May 1, 2026Responses Due