456120 - Cosmetics, Beauty Supplies, and Perfume Retailers

The cosmetics and beauty industry continues to thrive as consumers seek quality personal care products. If you own or plan to start a business in this space, understanding NAICS code 456120 is key for identifying your market sector, eligibility for government programs, and strategic planning. This blog post will delve into everything you need to know about NAICS 456120 — Cosmetics, Beauty Supplies, and Perfume Retailers.

---

What is NAICS Code 456120?

NAICS (North American Industry Classification System) code 456120 specifically covers establishments primarily engaged in retailing cosmetics, beauty supplies, and perfumes. These retailers offer a diverse range of personal care products, including but not limited to:

• Makeup and color cosmetics
• Skincare products such as moisturizers, cleansers, and anti-aging treatments
• Fragrances and perfumes
• Beauty accessories like brushes, applicators, and tools

This industry serves a broad customer base seeking products for personal grooming and enhancement.

---

Sector & Core Business Activities

Sector: Retail Trade

The NAICS 456120 falls within the Retail Trade sector, which includes businesses that sell goods directly to the consumer for personal or household consumption.

Typical Business Activities Include:

• Selling beauty supplies and cosmetics in physical stores
• Operating specialty perfume shops
• Marketing personal care and skincare products
• Offering exclusive or premium cosmetic lines
• Seasonal promotions of fragrances and gift sets

---

Size Standards for NAICS 456120

Understanding business size standards is crucial for government contracting, financing, and program eligibility. For NAICS code 456120, the SBA (Small Business Administration) size standard is based on annual receipts, capped at:

• $34 million dollars

If your business generates equal to or less than $34 million in annual revenue, it qualifies as a small business under this classification.

---

Examples of Businesses Under NAICS 456120

Businesses operating under NAICS 456120 include:

• Cosmetics Stores specializing in make-up brands like MAC, L'Oréal, or NARS
• Beauty Supply Shops offering a range of hair care, skincare, and nail products
• Perfume Retailers focusing on designer or niche fragrance offerings
• Specialty boutiques and chains dedicated to personal grooming

---

NAICS Code 456120 — Code Details at a Glance

NAICS Code	Description	Examples	Sector	Size Standard
456120	Cosmetics, Beauty Supplies, and Perfume Retailers	Cosmetics stores, Beauty supply shops, Perfume retailers	Retail Trade	$34 million annual receipts

---

Frequently Asked Questions (FAQs)

Q: What products do businesses under NAICS 456120 typically sell?
A: Products include cosmetics like makeup, skincare creams, lotions, perfumes, fragrances, and related beauty accessories.

Q: Can online-only retailers be classified under NAICS 456120?
A: NAICS 456120 generally applies to retail establishments with physical locations, but online sellers of cosmetics may fall under a different e-commerce or specialty classification.

Q: Why is knowing the size standard important?
A: The SBA size standard helps determine eligibility for small business programs, government contracts, and funding opportunities.

Q: What kinds of businesses are NOT included under NAICS 456120?
A: Manufacturers of cosmetics or wholesalers/distributors of beauty products fall under different NAICS codes.

---

Conclusion

NAICS code 456120 covers a vital niche in the retail trade sector — businesses that cater to consumers seeking cosmetics, beauty supplies, and perfumes. Whether you run a specialty cosmetics shop or a boutique perfume store, understanding your NAICS classification and its associated criteria like size standards can open doors to new opportunities and streamline your business strategy. For companies aiming to grow in the beauty and personal care retail industry, familiarity with NAICS 456120 is a fundamental step for success.

---

Keywords: NAICS code 456120, cosmetics retail, beauty supply stores, perfume retailers, personal care products, makeup, skincare, retail trade sector, SBA size standards, small business cosmetics stores