samsearch
    Platform
    01InfluenceShape the requirement before it's on your competitor's radar.
    Signal
    Recompete window opens in 42 days
    Facilities maintenance IDIQ$8.4M
    Forecast
    Agency spend up 18% next FY
    DoD facilitiesQ3 window
    02CaptureFind and qualify the work across every market.
    Federal91%
    Network engineering support — GSA MAS
    GSA541512
    SLED88%
    Custodial services — Fairfax County Public Schools
    K-12561720
    DIBBS79%
    Aircraft hydraulic fitting — DLA Aviation
    DLANSN 5330
    03AnalyzeExtract requirements and build the compliance matrix.
    Compliance matrix
    L.2.1Technical approachVol I
    L.3.4Staffing planVol I
    M.1Past performanceEvaluated
    SOW breakdown
    Requirements extracted38
    Mapped to Section L/M38
    Every extractionCited
    Ask Sammy
    “Do we meet the small business set-aside?”
    04ManageRun the pursuit through to award.
    Pipeline
    QualifyFacilities support · USACE
    CaptureComms upgrade · DLA
    ProposalShipyard dredging · NAVSEA
    PriyaAlex
    This week
    Submit past performance refsThu
    Confirm subK teamingFri
    Upload SF 33Mon
    05RespondDraft and submit your response.
    Drafting · Volume I
    247 words
    RFI response
    CompanyAcme Robotics LLC
    UEIJK4M8…
    Capability narrativeDrafted
    06FinanceGet paid faster on what you win.
    Capital available
    $2.4M against your award
    Facilities maintenance IDIQAwarded
    Partner matched
    LenderFederal Capital Partners
    Draw available$2.4M
    UnderwritingCleared
    The platform
    Influence
    Capture
    Analyze
    Manage
    Respond
    Finance
    One pipeline, six stages, start to award.
    See the whole platform
    Solutions
    By industry
    Tech & softwareSoftware and SaaS companies entering GovCon.Defense contractorsPrimes and subs in the defense industrial base.ConstructionBuilders bidding federal, state, and local work.CybersecuritySecurity vendors pursuing federal mandates.
    By team
    Capture managers & BDPipeline, qualification, and win strategy.Proposal teamsCompliance matrices and proposal drafting.Subcontractors & primesTeaming, subcontracting, and partner fit.
    By company size
    Small businessesSet-aside and small business contractors.EnterpriseLarge contractors running multiple pursuits.ConsultantsAdvisors and capture consultants.
    Browse all industries
    CustomersPricing
    ResourcesNew
    Learn
    AcademyCourses, guides, and playbooks.WebinarsLive sessions and recordings.DocsProduct documentation and setup guides.Implementation planOperational rollout guidance.
    Tools & data
    Free GovCon toolsCalculators, lookups, and more.Gov ExploreContracts, agencies, and NAICS codes.GovCon eventsConferences, training, and set-aside events.
    Latest blogIntroducing the New SamSearch: The Operating System for Government ContractingSamSearch has a new brand, a new site, and a new way of explaining what the platform actually does — the operating system for government contracting, organized around six stages instead of a single search box. Here's what changed and why.Read the post →
    All resources and tools
    Sign inRequest a demo
    ← Back to NAICS AI Search

    459110 - Sporting Goods Retailers

    If you're exploring the retail landscape of sports and recreational equipment, NAICS code 459110 - Sporting Goods Retailers is a key classification to know. This industry plays a significant role in providing sports enthusiasts, athletes, and outdoor adventurers with a wide range of new sporting goods, apparel, and footwear. Whether you're a business owner, supplier, or government contractor, understanding this NAICS code can help you navigate industry regulations, business opportunities, and market dynamics.


    What Is NAICS Code 459110?

    NAICS code 459110 specifically covers establishments primarily engaged in retailing new sporting goods, including equipment, athletic apparel, and specialty footwear. Retailers under this classification cater to customers interested in sports, fitness, outdoor activities, and recreational pursuits.

    These businesses serve a diverse clientele—from casual hobbyists and weekend warriors to professional athletes and outdoor enthusiasts.


    Sector Overview: Retail Trade

    NAICS 459110 sits within the broader Retail Trade sector, a vibrant and dynamic area of the economy focused on the sale of goods to consumers. This sector emphasizes convenience, variety, and specialty knowledge, especially for niche markets like sporting goods.

    Typical Business Activities Include:

    • Selling new sports and athletic equipment
    • Retailing sports apparel and footwear specialized for various activities
    • Offering recreational gear for outdoor sports like camping, fishing, and hiking
    • Operating pro shops affiliated with golf, tennis, or skiing venues

    Size Standard for NAICS 459110

    For small business eligibility under government programs, the size standard for NAICS 459110 is $26.5 million in average annual receipts. This means that businesses with revenue at or below this threshold qualify as small businesses according to SBA standards.


    Examples of Businesses Classified Under NAICS 459110

    • Sporting goods stores stocking a wide range of athletic equipment
    • Bicycle shops specializing in non-motorized bikes and related accessories
    • Outdoor equipment retailers selling camping, hiking, and fishing gear
    • Golf pro shops offering specialized golf clubs, apparel, and accessories
    • Specialty footwear stores focusing on cleated shoes, bowling shoes, or golf shoes
    • Athletic uniform stores catering to schools, leagues, or teams

    Detailed Code Descriptions for NAICS 459110

    Code Detail Description
    Athletic Equipment and Supply Stores Retailers selling sports uniforms, gear, and team equipment
    Bicycle (Except Motorized) Shops Shops specializing in bicycles, parts, and accessories
    Bowling Equipment and Supply Stores Stores offering bowling balls, shoes, and other bowling-related goods
    Camping and Hiking Equipment Stores Retail establishments for camping gear, backpacks, tents, and hiking accessories
    Diving Equipment Stores Stores focused on scuba gear and diving supplies
    Exercise Equipment Stores Shops selling fitness machines, weights, and workout gear
    Fishing Supply Stores Retailers dealing in bait, tackle, rods, reels, and other fishing accessories
    Footwear (e.g., bowling, golf, cleated) Specialty sports footwear stores catering to niche sports
    Specialty Sports Stores Stores focusing on specialized sports gear and equipment
    Golf Pro Shops Shops connected to golf courses selling clubs, balls, shoes, and apparel
    Gun Shops Retailers selling firearms and hunting equipment
    Hunting Equipment Stores Stores providing gear for hunting enthusiasts
    Outdoor Sporting Equipment Stores Retailers specializing in gear for outdoor recreational activities
    Pro Shops (e.g., golf, skiing, tennis) Specialty outlets catering to particular sports venues
    Saddlery Stores Retailers selling horse saddles and equestrian gear
    Shoe Stores, Specialty Sports Footwear Stores selling sport-specific shoes such as bowling and cleated footwear
    Sporting Goods Stores General stores selling a broad range of sports-related merchandise
    Sports Gear Stores (e.g., outdoors, scuba, skiing) Shops for sporting equipment targeting specific interests
    Tack Shops Retailers specializing in harnesses, saddlery, and related equestrian equipment
    Tackle Shops (Fishing) Stores focused on fishing tackle and bait
    Uniform Stores, Athletic Specialty outlets for school/team athletic uniforms

    Frequently Asked Questions (FAQs)

    Q1: What kind of products do Sporting Goods Retailers sell under NAICS 459110?
    A: They sell new sporting goods including athletic equipment, apparel, footwear, camping gear, bicycles, fishing tackle, and specialty sports accessories.

    Q2: What is the size standard for businesses in this category?
    A: The size standard is $26.5 million in average annual receipts. Businesses at or below this are considered small.

    Q3: Are golf pro shops included in NAICS 459110?
    A: Yes, golf pro shops that primarily retail new golf-related merchandise fall under this NAICS code.

    Q4: Does this code include motorized sporting goods retailers?
    A: No, bicycle shops under this code exclude motorized bicycles, and other motorized sporting goods typically fall under different NAICS codes.

    Q5: Can hunting equipment stores be classified under this code?
    A: Yes, hunting equipment retailers that primarily sell new sporting gear are included.


    Conclusion

    NAICS code 459110 - Sporting Goods Retailers encompasses a wide array of specialty retail businesses focused on new sporting equipment, apparel, and footwear. It's a vibrant segment within the Retail Trade sector catering to sports lovers and outdoor enthusiasts alike. Whether you're a small business seeking government contracting opportunities or simply want to understand industry classifications, knowing the details of this NAICS code can help you navigate this dynamic marketplace.


    Optimize your business strategy by aligning with NAICS 459110 and tapping into the thriving sports retail industry!

    View Active Opportunities for NAICS 459110

    See current federal, state, and local government contracts using this NAICS code.

    Browse 459110 Opportunities →
    ← Back to NAICS Browser

    Explore More NAICS Codes:

    • 45832 - Luggage and Leather Goods Retailers
    • 336214 - Travel Trailer and Camper Manufacturing
    • 1153 - Support Activities for Forestry
    • 325611 - Soap and Other Detergent Manufacturing
    • 111334 - Berry (except Strawberry) Farming

    What Our Customers Say

    Join hundreds of government contractors who have transformed their business with SamSearch

    “SamSearch has been a lifesaver for our business. As a govCon consultant helping small businesses win contracts, this tool is all I need to find the right requirements at every level of government. After experimenting with the product, I've discovered features I didn't even know existed. It's affordable, and it's the best on the market.”
    NikkiCEO, TSBA | Ex US Navy and US Air Force
    “I was blown away by the 2.0 update. I didn't think they could improve the platform any further, but they did. It's more user-friendly and efficient than ever before.”
    Bobby HughesBusiness Owner, BH Consulting LLC
    “I'm a strategy and growth consultant helping small businesses break into SLED and grow. With 25 years in the AEC industry (BD, marketing, proposals) and APMP certification, I left corporate consulting to start my own firm. This tool is a game changer.”
    Amanda CerchiaraStrategy & Growth Consultant, Independent
    “Best way to find Government Contracts.”
    Jonathan SeifertDirector of Partnerships, Easy Llama
    “We use the software and it's been great! All of our government contracting operations are through SamSearch.”
    Jennifer RosiekFounder & CEO, APB Services
    “It keeps me engaged and interested in what I'm looking for, unlike the cumbersome process on other platforms.”
    Andrew RiceSenior Oversight @ Lyft and Partner & Vice President, Groundbreaking Construction

    Close More Government Opportunities Today

    Get Started Now
    samsearch

    The Complete AI Platform for Government Contracting

    Platform
    • Product
    • Pricing
    • ROI calculator
    • Integrations
    • Changelog
    Solutions
    • Solutions
    • Customers
    • Comparisons
    • Market watch
    Resources
    • Blog
    • Free GovCon tools
    • Glossary
    • Docs
    Company
    • API & partnerships
    • Careers
    • Support
    • Compliance
    • Trust centre
    • Contact
    Recognised & verified
    SOC 2 Type II Compliant, SamSearchAWS Partner - Advanced, SamSearch on AWS MarketplaceGartner Peer Insights Customer First, SamSearch
    Ask AI about samsearch
    Ask ChatGPTAsk ClaudeAsk Perplexity
    Follow

    © 2026 samsearch. All rights reserved.

    Terms of usePrivacy policy