45912 - Hobby, Toy, and Game Retailers

If you're diving into the world of retail or government contracting within the hobby and entertainment product space, understanding NAICS code 45912 is essential. This specific code caters to establishments that focus on the retail sale of hobby, toy, and game products, serving both recreational and entertainment-loving audiences. Whether you operate a neighborhood toy store or an online game retailer, NAICS 45912 is your industry benchmark.

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What Is NAICS Code 45912?

NAICS code 45912 refers to Hobby, Toy, and Game Retailers, an industry classification that includes businesses primarily engaged in selling new products related to hobbies, toys, and games. This may involve physical retail stores or e-commerce outlets offering a broad selection of items such as:

• Model kits
• Puzzles
• Electronic games
• Board games
• Collectibles
• And other recreational products

These establishments cater to customers of all ages looking for entertainment, leisure, and creative engagement.

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Sector Overview: Retail Trade

NAICS 45912 falls under the broader Retail Trade sector, which encompasses establishments that sell merchandise for personal or household consumption. Specifically, hobby, toy, and game retailers distinguish themselves by their focus on recreational and entertainment goods, which are distinct from other retail categories like clothing or electronics.

Typical Business Activities

Businesses operating under NAICS 45912 typically engage in:

• Selling new hobby materials (e.g., model airplanes, craft kits)
• Retailing toys, ranging from infant toys to collectible items
• Offering electronic and video games along with related accessories
• Stocking puzzles, board games, and educational games
• Providing specialized hobby products for enthusiasts, such as RC vehicles or model trains

Examples of such businesses include:

• Local toy stores
• Specialty hobby shops
• Game retail outlets (both physical and online)

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Size Standards for NAICS 45912 Eligibility

Understanding size standards is crucial for businesses looking for government contracts or SBA programs. For NAICS code 45912, the Small Business Administration (SBA) defines small businesses based on the number of employees or average annual receipts:

Criterion	Standard
Number of Employees	Varies, typically under 100
Average Annual Receipts	Up to $30 million USD

These standards can vary depending on the contracting agency, so always confirm eligibility before applying for contracts.

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NAICS Code 45912 Details Table

Attribute	Information
NAICS Code	45912
Title	Hobby, Toy, and Game Retailers
Sector	Retail Trade
Industry Description	Retailing new hobby, toy, and game products, including model kits, puzzles, and electronic games for recreational purposes
Typical Businesses	Toy stores, hobby shops, game retailers
Size Standard	Small businesses with average annual receipts up to $30 million or under 100 employees
Examples of Products	Model kits, puzzles, electronic games, board games, collectibles

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FAQs About NAICS Code 45912

What types of products are included under NAICS 45912?

Products sold include new hobby supplies, toys, puzzles, electronic games, board games, and various recreational products aimed at entertainment and leisure.

Is online retail included in this NAICS code?

Yes, both physical stores and online retailers specializing in hobby, toy, and game products fall under NAICS 45912.

What is the size standard for a small business under this code?

Generally, businesses with up to 100 employees or annual receipts up to $30 million qualify as small under NAICS 45912.

Can I use this NAICS code to apply for government contracts?

Absolutely! Proper classification under this code allows hobby, toy, and game retailers to pursue government contracting opportunities and SBA programs geared toward small businesses.

Are collectible or used game sales covered under this code?

NAICS 45912 primarily covers establishments retailing new hobby, toy, and game products. Used goods typically fall under different classifications.

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Conclusion

NAICS code 45912 - Hobby, Toy, and Game Retailers is a vital classification in the retail trade sector, covering a diverse array of businesses focused on fun, education, and entertainment products. Whether you run a community toy shop, an online game store, or a specialty hobby business, understanding this NAICS code helps ensure proper classification for compliance, marketing, and government opportunities.

By leveraging this information, retailers can better position themselves for growth, government procurement, and industry recognition.

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