Hockey Stick Advisory Launches B2B Partnership Summit in Melbourne

Hockey Stick Advisory has taken a significant step in the Asia-Pacific (APAC) software sector by launching the Accelerate summit, a one-day B2B partnership revenue event held at Marvel Stadium in Melbourne, Victoria. This summit is designed primarily for partnership operators and revenue leaders who are pivotal in the growth and development of partner-driven strategies in the software industry. Despite the growing importance of partnerships in today's market dynamics, such specialized forums have been greatly lacking in the region, leading Hockey Stick Advisory to fill this notable gap.

The launch of the summit comes at a crucial time when 69% of B2B Software-as-a-Service (SaaS) companies are reportedly increasing their investment in partnerships in the current year. Moreover, research indicates that 30% of these companies prioritize partnerships as a key strategic element. As partnerships evolve from being ancillary functions to central components of revenue strategies, the relevance of events like Accelerate becomes increasingly apparent.

Notably, findings from Forrester highlight that 67% of decision-makers in B2B expect partner-influenced revenue growth exceeding 30% in the upcoming year. This underscores a broader trend of growing anticipation surrounding collaborative revenue generation, suggesting that procurement teams must reevaluate their vendor ecosystems to ensure they effectively align with these emerging partnership models. The potential for mature partner ecosystems to account for as much as 30% of a company’s revenue demonstrates the essential role partnerships should play in business strategies moving forward.

At the Accelerate summit, a diverse array of expert speakers from major SaaS companies, including Asana, Shopify, and Employment Hero, will address the paramount role that partnerships can play in driving revenue. This event is uniquely structured to go beyond the typical event model where partnerships are merely a session topic; instead, it will encompass keynotes, panel discussions, and practical workshops focused on optimizing partnership strategies across various stages.

Bryan Williams, the founder of Hockey Stick Advisory, emphasized the importance of having a dedicated platform for partnership discussions, stating, "Partnerships have become a much more serious revenue conversation, but APAC has not had a dedicated room for the people building and funding these programs. Most events in the region treat partnerships as one session inside a broader agenda. Accelerate is built around the operators doing the work and the leadership teams deciding where this channel goes next."

The agenda includes an afternoon workshop dedicated to the integration of artificial intelligence in partnerships, led by Rob Moyer, founder of BlueThread.io. This innovative focus highlights the summit's commitment to equipping participants with actionable insights. Given the current trend positing partnerships at the core of strategic planning, procurement professionals who engage with insights from this summit can significantly enhance the effectiveness of their partnership strategies, consequently increasing competition and fostering innovation in government software procurement.

Furthermore, the summit acts as a strategic opportunity for government contractors and procurement professionals involved in software and technology partnerships. Engaging with key decision-makers from leading companies can pave the way for forging valuable connections and exploring potential collaborations in the APAC market. Recognizing that partnerships are foundational to the future of business, attendees are encouraged to develop local networks and collaboration frameworks pertinent to sourcing strategies.

In summary, Hockey Stick Advisory’s Accelerate summit signifies a transformative step for the APAC software sector, creating an essential platform for exploring partnership-driven growth. Organizations involved in software procurement within government sectors are urged to leverage the insights garnered from this event, optimizing their approach to partnerships and enhancing their overall competitive edge in the marketplace.

• Hockey Stick Advisory launched Accelerate, the only partnership-focused summit in APAC.
• The event focuses on B2B software partnerships with insights from leaders at major companies.
• 69% of B2B SaaS companies are increasing partnership investment this year.
• The summit includes workshops and discussions on partner-led growth and artificial intelligence applications.
• Procurement professionals in the software sector can enhance their strategies through this summit’s insights.
• Bryan Williams emphasizes the need for specialized forums for partnership discussions in APAC.