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    Home/News/Los Angeles Unveils RELAY28 Workforce Initiative to Boost Local Employment for 2028 Games
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    Los Angeles Unveils RELAY28 Workforce Initiative to Boost Local Employment for 2028 Games

    Los Angeles has launched the RELAY28 initiative to prepare the local workforce for job opportunities related to the 2028 Olympic and Paralympic Games. This project is expected to create over 200,000 jobs and generate $40.6 billion in economic output, representing a significant procurement opportunity.

    September 19, 2026City of Los Angeles, LA28

    Key Signals

    • LA launches RELAY28 to connect local workers to Olympic job opportunities
    • RELAY28 initiative estimated to create 200,000 jobs for 2028 Games
    • Sports and Entertainment Procurement Summit scheduled for September 28, 2026

    "The 2028 Games represent a once-in-a-generation catalyst to generate up to $40 billion in economic output and support more than 200,000 jobs across our region."

    — Reynold Hoover, Chief Executive Officer, LA28

    Los Angeles Mayor Karen Bass has introduced the RELAY28 initiative, a groundbreaking effort designed to connect the local workforce to employment opportunities in anticipation of the 2028 Olympic and Paralympic Games. This strategic regional coalition aims to address the workforce demands that will arise from the influx of visitors and economic activity associated with the Games, facilitating job placements and developing initiatives that assure local hiring is prioritized. The initiative is set against an impressive economic backdrop, as it's projected to generate around $40.6 billion in economic output and create over 200,000 jobs within the region.

    The significance of RELAY28 extends beyond immediate job creation. It focuses on fostering long-term career pathways for Los Angeles residents, particularly emphasizing the need for sustainable employment that will benefit communities long after the Olympic Games conclude. By prioritizing local hiring, the initiative not only supports economic growth but also aims to ensure that the benefits of hosting such a monumental event remain within the community, enhancing the overall quality of life for its citizens.

    In line with this initiative, a Sports and Entertainment Procurement Summit is scheduled for September 28. This summit will serve as a critical platform where local businesses can gain direct access to contracting opportunities, enabling them to connect with public agencies and other stakeholders involved in the Olympic preparations. The summit is expected to bolster procurement efforts by facilitating networking opportunities and offering resources vital for businesses aiming to align with the demands and standards set forth by the LA28 organizing committee.

    As Los Angeles gears up for the world's attention during the 2028 Games, procurement professionals and contractors should take note of the strategic importance of RELAY28. It encapsulates a significant shift towards engaging the local workforce and presents numerous opportunities for securing contracts across various sectors. The sustained economic activity projected from the Games implies an ever-growing demand for goods, services, and labor, enriching the procurement landscape further.

    Businesses that seek to engage with this initiative should consider the forthcoming Procurement Summit as a golden opportunity to build relationships that can lead to lucrative contracts. Firms need to prepare to showcase their capabilities to serve the needs of the Games, which will encompass everything from construction and logistics to technology and event management services.

    Moreover, organizations need to ensure that their workforce and supply chain strategies are closely aligned with the local hiring goals set forth by the city. By doing so, they can enhance their chances of becoming preferred partners for contracts related to the event, while also tapping into the anticipated long-term economic impact of the Olympics on the region. Whether through direct employment, subcontracting, or providing essential goods and services, the opportunities for businesses are vast and multifaceted.

    The insights shared by Reynold Hoover, Chief Executive Officer of LA28, underscore the transformative potential of the Games: "The 2028 Games represent a once-in-a-generation catalyst to generate up to $40 billion in economic output and support more than 200,000 jobs across our region." This statement emphasizes the vital role that local firms will play in this monumental event and positions them at the forefront of a major economic initiative.

    Thus, as the city prepares for its pivotal role on the global stage, stakeholders across the public and private sectors would do well to recognize the opportunities presented by RELAY28 and the procurement initiatives tied to the 2028 Olympic Games.

    • The RELAY28 initiative aims to link local workers with job opportunities tied to the 2028 Games.
    • Potential economic output from the initiative is projected at $40.6 billion, creating over 200,000 jobs.
    • The Sports and Entertainment Procurement Summit on September 28 will provide vital networking opportunities.
    • Local hiring will be a priority to ensure community engagement and sustainability in job creation.
    • Businesses are encouraged to align their strategies with the expectations of the LA28 committee for better opportunities.
    • Procurement professionals should leverage RELAY28 as a strategic platform for engagement in workforce development.
    • The initiative reflects a demand for goods and services, signaling new contracting possibilities across various sectors.
    • The LA28 Games represent a historic opportunity for businesses to showcase their capabilities on a global stage.

    Agencies

    • City of Los Angeles
    • LA28

    Sources

    • Mayor Bass Launches RELAY28 to Connect Local Workers to Jobs During and Beyond the 2028 Games | Mayor Karen BassLA · Sep 19
    Grants & FundingProfessional ServicesWorkforce Development
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