45612 - Cosmetics, Beauty Supplies, and Perfume Retailers

Introduction

Are you involved in or curious about the Cosmetics, Beauty Supplies, and Perfume Retailers industry? Understanding the NAICS code 45612 is essential for businesses operating in this vibrant retail segment. This code not only helps categorize businesses but also plays a key role in government contracting, market research, and compliance. Whether you’re a new retailer, supplier, or consultant, knowing the ins and outs of NAICS 45612 can give you a competitive edge.

What Is NAICS Code 45612?

NAICS code 45612 specifically identifies establishments primarily engaged in the retailing of cosmetics, beauty supplies, and perfumes. These businesses sell a variety of products directly to consumers, including:

• Makeup and color cosmetics
• Skincare products such as lotions and creams
• Hair care products like shampoos, conditioners, and styling agents
• Fragrances and perfumes

This classification helps streamline industry analysis, support business development, and facilitate federal contracting opportunities.

Sector Overview: Retail Trade

NAICS 45612 falls under the broader Retail Trade sector. This sector encompasses businesses devoted to selling merchandise and products to the end user. The cosmetics and beauty supply niche targets consumers looking for personal care and beauty enhancement products.

Typical Business Activities Include:

• Operating specialized cosmetics stores
• Managing beauty supply shops with professional-grade products
• Retailing perfumes and fragrance products
• Offering consultations and product recommendations

Examples of Businesses Under NAICS 45612:

• Sephora and Ulta Beauty (large cosmetics retailers)
• Independent beauty supply shops
• Specialty perfume boutiques
• Online retailers specializing in beauty products

Size Standards for NAICS 45612

For government contracting and SBA purposes, size standards help define whether a business is considered small or large within this industry.

Criteria	Size Standard
NAICS Code	45612
Industry Title	Cosmetics, Beauty Supplies, and Perfume Retailers
Sector	Retail Trade
Maximum Annual Receipts (Small Business Standard)	$30 million (approximate, confirm with SBA site for updates)

Meeting the small business size standard is crucial for accessing funding, contracts, and other federal programs.

Detailed NAICS Code 45612 Information

Attribute	Detail
NAICS Code	45612
Industry Title	Cosmetics, Beauty Supplies, and Perfume Retailers
Description	Retailing cosmetics, beauty supplies, and perfumes directly to consumers. Includes makeup, skincare, hair care products, and fragrances.
Sector	Retail Trade
Typical Business Types	Cosmetics stores, beauty supply shops, perfume retailers
Examples	Sephora, Ulta Beauty, local beauty boutiques
Small Business Size Standard	$30 million in annual receipts (verify for current SBA criteria)

Frequently Asked Questions (FAQ)

What products are included under NAICS 45612?

NAICS 45612 includes cosmetics (makeup), skincare products, hair care products, and perfumes/fragrances sold at retail directly to consumers.

Is NAICS 45612 only for physical stores?

No. This code covers both brick-and-mortar retailers and online retailers specializing in cosmetics, beauty supplies, and perfumes.

How can I use NAICS 45612 in my business?

You can use this NAICS code for identifying industry classification, applying for government contracts, grants, or small business certifications, and in market research.

What is the size standard for small businesses under NAICS 45612?

Typically, the small business size standard for this code is around $30 million in annual receipts, but it's important to consult the latest SBA guidelines.

Are professional beauty supply shops part of NAICS 45612?

Yes, professional and retail beauty supply shops selling products directly to consumers are included under this NAICS code.

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Understanding NAICS code 45612 is vital for anyone operating within or entering the cosmetics, beauty, and perfume retail space. Proper classification helps you leverage government contracting opportunities, identify your market, and stay competitive in the thriving retail trade sector.