513191 - Greeting Card Publishers

When diving into the world of industry classification, NAICS code 513191 stands out as a fascinating sector within the Information industry. This code specifically relates to Greeting Card Publishers, a niche yet thriving segment that combines creativity with publishing and distribution. Whether you're a business owner, government contractor, or researcher, understanding this NAICS code is essential for identifying opportunities and market trends in greeting card publishing.

---

What is NAICS Code 513191?

NAICS code 513191 is designated for establishments primarily engaged in the publishing of greeting cards. This industry covers a wide range of activities, including:

• Designing greeting cards
• Printing greeting cards
• Distributing and publishing various types of greeting cards

The products under this code include cards for occasions such as:

• Birthdays
• Holidays
• Anniversaries
• Other special events

This classification includes both traditional print publishers as well as companies exclusively publishing greeting cards online.

---

Sector: Information

NAICS 513191 is part of the broader Information Sector, which encompasses industries involved in producing and distributing information and cultural products. Greeting card publishers fit neatly here as they create and disseminate culturally significant and artistic printed and digital materials.

---

Typical Business Activities

Businesses classified under NAICS 513191 typically engage in:

• Greeting card design studios crafting original concepts and artwork
• Printing companies focusing on mass printing of greeting cards
• Distribution firms handling the logistics of getting cards to retailers or direct to consumers
• Online greeting card publishers focusing exclusively on digital greeting cards

These activities collectively contribute to a robust and highly creative marketplace.

---

Size Standards for Eligibility

For small business size standards under NAICS 513191, the typical employee threshold is:

• Up to 1,000 employees

Businesses with equal to or fewer than 1,000 employees qualify as small business entities in this category for government contracting and small business support programs.

---

Examples of Businesses Under NAICS 513191

To better illustrate, the following business types fall under this code:

• Greeting Card Design Studios: Companies specializing in creating original artistic designs or themes for various greeting card occasions.
• Greeting Card Printing Companies: Firms that manage the physical production of cards, including various printing techniques.
• Greeting Card Distribution and Publishing Firms: Businesses that handle packaging, marketing, and distribution of greeting cards both in traditional retail and online channels.

---

NAICS Code 513191 - Greeting Card Publishers: Code Details

Classification	Description
Greeting card publishers	Companies primarily engaged in publishing greeting cards
Greeting card publishers (except exclusive Internet publishing)	Greeting card publishers with physical printing and distribution
Greeting card publishers and printing combined	Publishers also involved in the printing process
Greeting card publishers, exclusively on Internet	Businesses that publish greeting cards solely in digital formats
Publishers (except exclusive Internet publishing), greeting card	Traditional publishers not limited to Internet-only distribution
Publishers, greeting card	General greeting card publishers
Publishers, greeting card, combined with printing	Entities combining publishing and printing services
Publishers, Internet greeting card	Companies focusing on online-only greeting cards

---

Frequently Asked Questions (FAQ)

What types of greeting cards are covered under NAICS 513191?

This code includes cards for all occasions such as birthdays, holidays (Christmas, Valentine’s Day), anniversaries, congratulations, sympathy, and other special event cards.

Does NAICS 513191 include digital greeting card publishers?

Yes, it includes both traditional print publishers and those exclusively publishing greeting cards on the Internet.

What sector does the greeting card publishing industry fall into?

Greeting card publishers are part of the Information sector.

What is the employee size standard for businesses under NAICS 513191?

The size standard is 1,000 employees or fewer to qualify as a small business.

Can printing companies be classified under NAICS 513191?

Only if they are directly involved in the publishing and design of greeting cards, especially when publishing and printing are combined activities.

---

Conclusion

Understanding NAICS code 513191 is crucial for businesses operating or entering the greeting card publishing industry. This code highlights the unique blend of creativity, manufacturing, and distribution found in greeting card businesses—both in print and digital formats. Whether you are a designer, printer, or online publisher, identifying with NAICS 513191 allows you to unlock market insights and eligibility for government programs. For companies aiming to grow within the Information sector, greeting card publishing remains a vibrant and promising niche.

---

Keywords: NAICS 513191, Greeting Card Publishers, Greeting Card Design, Printing Greeting Cards, Digital Greeting Cards, Information Sector, Government Contracting, Small Business Size Standards