54191 - Marketing Research and Public Opinion Polling

If you've ever wondered how companies and governments gather crucial insights into consumer behavior and public sentiment, NAICS code 54191 is at the heart of that process. Known as Marketing Research and Public Opinion Polling, this industry classification plays a vital role in providing data-driven decisions that shape marketing strategies and public policies. Whether you're a business owner, government contractor, or market analyst, understanding NAICS 54191 can open doors to valuable opportunities.

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What is NAICS Code 54191?

NAICS Code 54191 covers establishments primarily engaged in the systematic gathering, recording, tabulating, and presenting of marketing and public opinion data. This includes conducting various kinds of surveys and opinion polls that help clients understand market trends, customer preferences, and public attitudes.

Key Activities under NAICS 54191:

• Designing and conducting marketing research surveys
• Public opinion polling and analysis
• Data collection and tabulation
• Statistical analysis and market forecasting
• Preparing research reports for business and government clients

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Sector: Professional, Scientific, and Technical Services

NAICS 54191 falls under the broader Professional, Scientific, and Technical Services sector. This sector comprises businesses that provide professional expertise to other organizations, including specialized research services like marketing research and public opinion polling.

Typical Business Types in NAICS 54191:

• Marketing Research Firms: Companies specializing in analyzing consumer markets and competitive landscapes.
• Public Opinion Polling Organizations: Agencies conducting polls to measure public views on political, social, or economic issues.
• Survey Research Services: Establishments that design and manage questionnaire-based research projects.

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SBA Size Standards for NAICS 54191

To qualify as a small business under this NAICS code, the Small Business Administration (SBA) defines size standards based on annual receipts:

NAICS Code	Industry Title	Size Standard
54191	Marketing Research and Public Opinion Polling	$16.5 million average annual receipts

Companies with annual revenues at or below $16.5 million are typically classified as small businesses under this code, making them eligible for small business government contracting programs.

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Examples of Businesses Under NAICS 54191

Here are some examples of business types and real-world applications falling under this code:

• Nielsen Holdings: Known for audience measurement and consumer research.
• Gallup, Inc.: Specializes in public opinion polling worldwide.
• Ipsos Group: Global marketing and opinion research company.
• Local Survey Firms: Small and medium-sized companies providing regional market surveys and data analytics.

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NAICS Code 54191 Details Table

Category	Description
NAICS Code:	54191
Title:	Marketing Research and Public Opinion Polling
Sector:	Professional, Scientific, and Technical Services
Description:	Establishments engaged in gathering, recording, and analyzing marketing and public opinion data through surveys and polls
Typical Business Types:	Marketing research firms, Public opinion poll organizations, Survey research services
Size Standard:	$16.5 million average annual receipts caps small business eligibility

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FAQs About NAICS Code 54191

What type of services are included under NAICS 54191?

This code covers services such as conducting surveys, analyzing market trends, opinion polling, and providing research reports to clients.

Who uses services from businesses under this NAICS code?

Businesses, governments, political organizations, and non-profits use these services to make informed decisions based on market and public opinion data.

How does size standard affect government contracting under NAICS 54191?

Small businesses under the $16.5 million receipts threshold qualify for many SBA contracting programs targeted at supporting smaller enterprises.

Can a company fall under multiple NAICS codes?

Yes, companies sometimes have multiple NAICS codes depending on the range of services they provide. For marketing research specifically, 54191 is the primary classification.

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Conclusion

NAICS code 54191 - Marketing Research and Public Opinion Polling is a dynamic sector vital to decision-making across both business and government arenas. Whether you are exploring a career, starting a firm, or pursuing government contracts, understanding this code allows you to navigate the competitive landscape with confidence. Stay informed, utilize this knowledge for strategic planning, and capitalize on opportunities within the Professional, Scientific, and Technical Services sector.

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Keywords: NAICS Code 54191, Marketing Research, Public Opinion Polling, Professional Services, Small Business Size Standards, Market Research Firms, Public Opinion Surveys