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    7113 - Promoters of Performing Arts, Sports, and Similar Events

    The world of live entertainment is vast and dynamic, and behind every thrilling concert, captivating theatrical show, or exciting sports game, there’s a team working tirelessly to make it happen. NAICS code 7113 specifically identifies these key players: Promoters of Performing Arts, Sports, and Similar Events. Understanding this classification is essential for businesses, government contractors, and industry stakeholders involved in event promotion and management.


    What is NAICS Code 7113?

    NAICS code 7113 refers to establishments primarily engaged in organizing, promoting, and managing live performing arts, sports events, and similar entertainment. These businesses coordinate everything from venue selection and artist bookings to marketing campaigns, ticket sales, and event logistics to ensure public performances and competitions run smoothly, attracting audiences and participants alike.


    Sector Overview: Arts, Entertainment, and Recreation

    NAICS 7113 falls under the broader Arts, Entertainment, and Recreation sector, which encompasses industries that operate facilities or provide services to meet varied cultural, artistic, and recreational interests. Promoters within this industry are vital cultural intermediaries who bring events to the public, boost local economies, and enrich community life.


    Typical Business Activities Under NAICS Code 7113

    Businesses classified under NAICS 7113 typically engage in activities such as:

    • Promoting live concerts and music festivals
    • Organizing theatrical productions and dance performances
    • Managing sports competitions and tournaments
    • Coordinating ticket sales and event marketing
    • Handling sponsorships and partnerships for events
    • Logistical planning, including venue and equipment arrangements

    Size Standards for NAICS Code 7113 Eligibility

    When it comes to government contracting and small business certifications, the U.S. Small Business Administration (SBA) sets size standards to define eligibility under NAICS code 7113:

    NAICS Code Industry Title Size Standard
    7113 Promoters of Performing Arts, Sports, and Similar Events Average annual receipts of $41.5 million

    Businesses with average annual receipts up to $41.5 million are considered small under this code and may qualify for small business programs and government contracts.


    Examples of Businesses Under NAICS Code 7113

    • Concert Promoters: Companies that organize and promote live musical performances and festivals, coordinating artists, venues, and marketing efforts.
    • Sports Event Promoters: Businesses that organize sporting competitions, from local tournaments to professional leagues.
    • Theatrical Production Promoters: Firms responsible for producing and marketing live theater shows, including dramas, musicals, and dance performances.

    NAICS Code 7113 At a Glance

    Attribute Detail
    NAICS Code 7113
    Title Promoters of Performing Arts, Sports, and Similar Events
    Sector Arts, Entertainment, and Recreation
    Description Establishments primarily engaged in organizing, promoting, and managing live performing arts, sports events, and similar entertainment events. Includes event coordination, marketing, and ticket sales.
    Size Standard $41.5 million average annual receipts
    Typical Business Types Concert promoters, Sports event promoters, Theatrical production promoters

    Frequently Asked Questions (FAQ)

    What kinds of events fall under NAICS 7113?

    NAICS 7113 covers live events such as concerts, theatrical plays, dance performances, comedy shows, sports competitions, and similar live entertainment events.

    Can small businesses qualify for government contracts under NAICS 7113?

    Yes, businesses with average annual receipts of up to $41.5 million are classified as small and may qualify for small business government contracting programs.

    Does NAICS 7113 include venues like theaters or stadiums?

    No, this code focuses on promoters and organizers of events rather than the operation of venues themselves.

    How does NAICS 7113 differ from other NAICS codes in arts and entertainment?

    While related codes may address facility operation or arts education, 7113 specifically targets the promotion and management of live events.


    Promoters play a critical role in bringing live entertainment and sports to audiences, ensuring unforgettable experiences while driving economic growth. Understanding NAICS code 7113 unlocks opportunities for businesses looking to thrive in this energetic and diverse industry.

    Whether you’re a promoter aiming for government contracts or a partner looking to understand the industry landscape, NAICS 7113 is a key classification with broad relevance. Stay informed, stay competitive!

    View Active Opportunities for NAICS 7113

    See current federal, state, and local government contracts using this NAICS code.

    Browse 7113 Opportunities →
    ← Back to NAICS Browser

    Explore More NAICS Codes:

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