Digital Advertising

Pennsylvania Democrats plan to pursue combined corporate tax reporting, a levy on digital advertising, and repeal of the constitutional flat-income-tax requirement as they take control in Harrisburg. No proposals are described as enacted, and the report provides no timeline or procurement changes; contractors should monitor potential effects on costs and pricing.

The DOJ's antitrust ruling against Google alters the digital advertising landscape by dismantling lucrative default search contracts. This opens doors for competition among search providers and AI vendors, reshaping procurement strategies.

The FTC and 22 states are suing Amazon for allegedly inflating ad prices through secret surcharges. This could result in significant regulatory changes affecting digital advertising procurement and contract pricing structures, particularly for small and medium-sized businesses reliant on Amazon.

The Maryland Tax Court's recent ruling invalidates the state's online advertising tax, citing the federal Internet Tax Freedom Act. This decision potentially reduces costs for contractors and digital advertisers, fostering a more favorable tax environment in Maryland and influencing procurement strategies for digital services.

Nepal's Ministry of Information and Communication announced the National Advertising Policy-2083, enforcing new regulations in the advertising sector. This policy aims to enhance local media's competitiveness and creates potential contracting opportunities for businesses involved in advertising, digital content, and regulatory compliance consulting.