samsearch
    Platform
    01InfluenceShape the requirement before it's on your competitor's radar.
    Signal
    Recompete window opens in 42 days
    Facilities maintenance IDIQ$8.4M
    Forecast
    Agency spend up 18% next FY
    DoD facilitiesQ3 window
    02CaptureFind and qualify the work across every market.
    Federal91%
    Network engineering support — GSA MAS
    GSA541512
    SLED88%
    Custodial services — Fairfax County Public Schools
    K-12561720
    DIBBS79%
    Aircraft hydraulic fitting — DLA Aviation
    DLANSN 5330
    03AnalyzeExtract requirements and build the compliance matrix.
    Compliance matrix
    L.2.1Technical approachVol I
    L.3.4Staffing planVol I
    M.1Past performanceEvaluated
    SOW breakdown
    Requirements extracted38
    Mapped to Section L/M38
    Every extractionCited
    Ask Sammy
    “Do we meet the small business set-aside?”
    04ManageRun the pursuit through to award.
    Pipeline
    QualifyFacilities support · USACE
    CaptureComms upgrade · DLA
    ProposalShipyard dredging · NAVSEA
    PriyaAlex
    This week
    Submit past performance refsThu
    Confirm subK teamingFri
    Upload SF 33Mon
    05RespondDraft and submit your response.
    Drafting · Volume I
    247 words
    RFI response
    CompanyAcme Robotics LLC
    UEIJK4M8…
    Capability narrativeDrafted
    06FinanceGet paid faster on what you win.
    Capital available
    $2.4M against your award
    Facilities maintenance IDIQAwarded
    Partner matched
    LenderFederal Capital Partners
    Draw available$2.4M
    UnderwritingCleared
    The platform
    Influence
    Capture
    Analyze
    Manage
    Respond
    Finance
    One pipeline, six stages, start to award.
    See the whole platform
    Solutions
    By industry
    Tech & softwareSoftware and SaaS companies entering GovCon.Defense contractorsPrimes and subs in the defense industrial base.ConstructionBuilders bidding federal, state, and local work.CybersecuritySecurity vendors pursuing federal mandates.
    By team
    Capture managers & BDPipeline, qualification, and win strategy.Proposal teamsCompliance matrices and proposal drafting.Subcontractors & primesTeaming, subcontracting, and partner fit.
    By company size
    Small businessesSet-aside and small business contractors.EnterpriseLarge contractors running multiple pursuits.ConsultantsAdvisors and capture consultants.
    Browse all industries
    CustomersPricing
    ResourcesNew
    Learn
    AcademyCourses, guides, and playbooks.WebinarsLive sessions and recordings.DocsProduct documentation and setup guides.Implementation planOperational rollout guidance.
    Tools & data
    Free GovCon toolsCalculators, lookups, and more.Gov ExploreContracts, agencies, and NAICS codes.GovCon eventsConferences, training, and set-aside events.
    Latest blogIntroducing the New SamSearch: The Operating System for Government ContractingSamSearch has a new brand, a new site, and a new way of explaining what the platform actually does — the operating system for government contracting, organized around six stages instead of a single search box. Here's what changed and why.Read the post →
    All resources and tools
    Sign inRequest a demo
    ← Back to NAICS AI Search

    456191 - Food (Health) Supplement Retailers

    Introduction

    Navigating the world of government contracting and business classification starts with understanding the North American Industry Classification System (NAICS). For entrepreneurs and businesses involved in retailing health-related products, NAICS code 456191 is a critical identifier. This code is specifically designated for Food (Health) Supplement Retailers, encompassing establishments focused on providing vitamins, minerals, herbs, and other dietary supplements. Understanding this NAICS code can help businesses align with federal guidelines, streamline contracting opportunities, and tap into niche markets in the booming health and wellness industry.

    What is NAICS Code 456191?

    NAICS code 456191 refers to the Food (Health) Supplement Retailers industry. This industry classification includes establishments primarily engaged in the retail sale of health food supplements. These supplements span a range of products such as:

    • Vitamins
    • Minerals
    • Herbal supplements
    • Other dietary supplements

    Retailers under this classification operate through brick-and-mortar stores or online platforms specializing in health and wellness products, catering to a health-conscious consumer base.

    Sector and Business Activities

    NAICS 456191 falls under the broader Retail Trade sector. This sector includes businesses that sell merchandise and provide related services directly to consumers.

    Typical Business Activities Include:

    • Retailing vitamins and mineral supplements
    • Selling herbs and botanical products
    • Offering dietary and nutritional supplements
    • Operation through physical health food stores or e-commerce sites
    • Providing specialized nutrition advice in conjunction with product sales

    Size Standards for NAICS 456191

    A vital consideration for businesses is the Small Business Administration's (SBA) size standard for this NAICS code. For 456191, the size standard is:

    • $22.5 million USD in average annual receipts

    Businesses with revenues below $22.5 million generally qualify as small businesses under this code, making them eligible for various government assistance programs, set-asides, and contracting opportunities.

    Examples of Businesses Under NAICS Code 456191

    Here are common types of businesses or activities classified under this NAICS code:

    • Vitamin and Supplement Stores: Physical retail locations focused exclusively on dietary supplements.
    • Health Food Stores: Broader food retailers with a specialized emphasis on health supplements.
    • Online Dietary Supplement Retailers: E-commerce platforms selling vitamins, herbal supplements, and nutrition products to local or broad markets.

    Detailed NAICS Code 456191 Overview

    Category Details
    NAICS Code 456191
    Title Food (Health) Supplement Retailers
    Description Establishments primarily engaged in retailing health food supplements including vitamins, minerals, herbs, and other dietary supplements, via physical or online stores.
    Sector Retail Trade
    Code Details Herbal supplement stores, Nutrition (food supplement) stores, Vitamin stores
    Size Standard $22.5 million (average annual receipts)
    Typical Business Types Vitamin and supplement stores, Health food stores, Online dietary supplement retailers

    Frequently Asked Questions (FAQ)

    What products are covered under NAICS code 456191?

    NAICS 456191 covers health food supplements such as vitamins, minerals, herbal supplements, and other dietary supplements sold mainly at retail.

    Can online retailers be classified under this NAICS code?

    Yes, both physical stores and online platforms that primarily sell health food supplements fall under NAICS code 456191.

    What is the SBA size standard for this industry?

    The SBA defines a small business for NAICS 456191 as one with average annual receipts not exceeding $22.5 million.

    How does this NAICS code differ from general food retail?

    NAICS 456191 specifically applies to establishments focusing on health food supplements, whereas general food retail includes grocery and supermarket stores selling a wider range of food products.

    Why is understanding NAICS codes important for businesses?

    Correctly classifying your business with the appropriate NAICS code can open up government contracting opportunities, help with compliance, and assist in market analysis.


    Conclusion

    NAICS code 456191 plays a significant role for businesses specializing in health supplements and wellness products. Whether you operate a vitamin store, a health food shop, or an online dietary supplement platform, aligning with this classification is essential for tapping into government contracts and analyzing your competition. With a size standard of $22.5 million, many small and medium-sized businesses may find beneficial federal programs and partnerships.

    Understanding NAICS 456191 empowers retailers in the health food supplement space to position themselves effectively in a growing market while taking advantage of opportunities carved out by federal agencies under the retail trade sector.


    Optimize your business growth by accurately identifying and leveraging NAICS code 456191 – your gateway to the health supplement retail industry.

    View Active Opportunities for NAICS 456191

    See current federal, state, and local government contracts using this NAICS code.

    Browse 456191 Opportunities →
    ← Back to NAICS Browser

    Explore More NAICS Codes:

    • 813211 - Grantmaking Foundations
    • 333923 - Overhead Traveling Crane, Hoist, and Monorail System Manufacturing
    • 31331 - Textile and Fabric Finishing Mills
    • 237310 - Highway, Street, and Bridge Construction
    • 42374 - Refrigeration Equipment and Supplies Merchant Wholesalers

    What Our Customers Say

    Join hundreds of government contractors who have transformed their business with SamSearch

    “SamSearch has been a lifesaver for our business. As a govCon consultant helping small businesses win contracts, this tool is all I need to find the right requirements at every level of government. After experimenting with the product, I've discovered features I didn't even know existed. It's affordable, and it's the best on the market.”
    NikkiCEO, TSBA | Ex US Navy and US Air Force
    “I was blown away by the 2.0 update. I didn't think they could improve the platform any further, but they did. It's more user-friendly and efficient than ever before.”
    Bobby HughesBusiness Owner, BH Consulting LLC
    “I'm a strategy and growth consultant helping small businesses break into SLED and grow. With 25 years in the AEC industry (BD, marketing, proposals) and APMP certification, I left corporate consulting to start my own firm. This tool is a game changer.”
    Amanda CerchiaraStrategy & Growth Consultant, Independent
    “Best way to find Government Contracts.”
    Jonathan SeifertDirector of Partnerships, Easy Llama
    “We use the software and it's been great! All of our government contracting operations are through SamSearch.”
    Jennifer RosiekFounder & CEO, APB Services
    “It keeps me engaged and interested in what I'm looking for, unlike the cumbersome process on other platforms.”
    Andrew RiceSenior Oversight @ Lyft and Partner & Vice President, Groundbreaking Construction

    Close More Government Opportunities Today

    Get Started Now
    samsearch

    The Complete AI Platform for Government Contracting

    Platform
    • Product
    • Pricing
    • ROI calculator
    • Integrations
    • Changelog
    Solutions
    • Solutions
    • Customers
    • Comparisons
    • Market watch
    Resources
    • Blog
    • Free GovCon tools
    • Glossary
    • Docs
    Company
    • API & partnerships
    • Careers
    • Support
    • Compliance
    • Trust centre
    • Contact
    Recognised & verified
    SOC 2 Type II Compliant, SamSearchAWS Partner - Advanced, SamSearch on AWS MarketplaceGartner Peer Insights Customer First, SamSearch
    Ask AI about samsearch
    Ask ChatGPTAsk ClaudeAsk Perplexity
    Follow

    © 2026 samsearch. All rights reserved.

    Terms of usePrivacy policy